Content Strategist

2 months ago


Bakersfield, California, United States InsideHigherEd Full time

InsideHigherEd is seeking a talented and passionate Content Strategist to join our growing team. In this role, you will play a vital part in shaping the direction of our content strategy, ensuring it aligns with our editorial goals and resonates with our diverse audience of higher education professionals.

As a Content Strategist, you will be responsible for:

  • Developing and executing comprehensive content strategies that drive engagement and achieve business objectives.
  • Conducting thorough research to identify audience needs, trends, and opportunities within the higher education landscape.
  • Collaborating with editors, writers, and designers to create high-quality, informative, and engaging content across various platforms.
  • Analyzing content performance metrics and using data to inform strategy adjustments and optimize results.
  • Staying abreast of industry best practices and emerging trends in content marketing and digital media.

The ideal candidate possesses a strong understanding of the higher education sector, exceptional writing and communication skills, and a data-driven approach to content strategy. If you are a creative thinker with a passion for education and a desire to make a meaningful impact, we encourage you to apply.