Content Strategist
2 months ago
Bakersfield, California, United States
InsideHigherEd
Full time
InsideHigherEd is seeking a talented and passionate Content Strategist to join our growing team. In this role, you will play a vital part in shaping the direction of our content strategy, ensuring it aligns with our editorial goals and resonates with our diverse audience of higher education professionals.
As a Content Strategist, you will be responsible for:
- Developing and executing comprehensive content strategies that drive engagement and achieve business objectives.
- Conducting thorough research to identify audience needs, trends, and opportunities within the higher education landscape.
- Collaborating with editors, writers, and designers to create high-quality, informative, and engaging content across various platforms.
- Analyzing content performance metrics and using data to inform strategy adjustments and optimize results.
- Staying abreast of industry best practices and emerging trends in content marketing and digital media.
The ideal candidate possesses a strong understanding of the higher education sector, exceptional writing and communication skills, and a data-driven approach to content strategy. If you are a creative thinker with a passion for education and a desire to make a meaningful impact, we encourage you to apply.