Senior Digital Data Analyst
2 weeks ago
We are a dynamic team of professionals who are passionate about delivering exceptional results through innovative solutions. As a Digital Analytics Strategist, you will be working closely with cross-functional teams to drive business growth and improve customer experiences.
Job DescriptionThe successful candidate will be responsible for defining and implementing digital analytics strategies that align with Cognizant's business goals and objectives. This includes conducting a comprehensive audit of current Google Analytics implementation and recommending optimization strategies, as well as leading the implementation and configuration of Optimizely to drive A/B testing and personalization initiatives.
Responsibilities- Define and champion the overall digital analytics strategy and roadmap, ensuring it aligns with Cognizant's business goals and objectives.
- Act as a strategic consultant and subject matter expert for Google Analytics, providing guidance and best practices to internal stakeholders.
- Conduct a comprehensive audit of current Google Analytics implementation and recommend optimization strategies.
- Lead the implementation and configuration of Optimizely to drive A/B testing and personalization initiatives.
- Take ownership of Google Tag Manager (GTM) configuration, ensuring accurate and reliable data tracking across all digital platforms.
- Analyze the existing GTM setup to identify areas for improvement and ensure adherence to best practices.
- Develop and maintain comprehensive documentation for all analytics implementations, including SDRs, BRDs, and technical specifications.
- Collaborate effectively with the client's Program Management team to ensure successful project delivery and stakeholder satisfaction.
- Oversee project timelines, status reporting, and escalation processes, ensuring timely review and sign-off of all analytics deliverables.
- An estimated salary range of $110,000-$135,000 per year, depending on experience and qualifications.
- A comprehensive benefits package, including medical/dental/vision/life insurance, paid holidays plus paid time off, 401(k) plan, and long-term/short-term disability.
- Opportunities for professional growth and development, including training and education programs.
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