Digital Media Content Specialist

1 day ago


Denver, Colorado, United States Nakedwines Full time
Job Description

We are seeking a Digital Media Content Specialist to join our team at Naked Wines. This 6-month contract role involves the execution of organic Meta channels and YouTube Shorts, requiring a knack for storytelling and experience in video production.

The ideal candidate will have a finger on the pulse of all things trending and be able to ideate and produce engaging short-form video content featuring winemakers, wine education, trends, and brand messaging. They should also be able to write engaging captions, maintain a multi-channel content calendar, interact with our community, and expand our community management best practices.

To succeed in this role, you will need to:

  • Develop and produce 4+ engaging posts per week, including at least 2 short-form videos, featuring winemakers in Napa, wine education, trends, and brand messaging.
  • Monitor, engage with, and respond to our online community across platforms, fostering positive relationships and brand loyalty.
  • Insert Naked Wines into relevant conversations in the lifestyle space, where our brand can make a positive, funny, or interesting contribution.
  • Work across teams to champion brand voice across social channels.
  • Create and maintain a comprehensive content calendar to ensure consistent posting and alignment with marketing strategies.
  • Collaborate with winemakers and other team members to source content ideas and materials that resonate with our audience.
  • Track and analyze the performance of social media content, using insights like reach, audience demographic, ad reliance, engagement, and traffic-to-site to inform future strategies and improve engagement.


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