Marketing Manager Senior
4 days ago
Job Description:
The Hospitality Marketing Coordinator will play a key role in driving sales and building brand awareness for Bluestone Hospitality's managed brands. The ideal candidate will have a strong background in marketing, with experience in the hospitality industry.
Responsibilities:
- Develop and execute local restaurant, digital, and social media marketing initiatives to drive sales and build brand awareness
- Work closely with the Marketing team, Digital Services, Operations, Field Teams, and Franchisees to ensure consistent execution of marketing campaigns
- Maintain marketing calendars, schedules, and tracking sheets for all marketing vehicles and manage communication to the field
- Lead email and SMS text marketing strategy for several of the brands Bluestone manages and lead the rollout of new email club and text message platforms
- Manage the rollout of menus and marketing materials for the restaurants by working with graphics agencies, placing orders with printers, coordinating shipping, and verifying receipt with the stores
- Primary support contact for all local marketing needs, including collateral, events, grassroots marketing, fundraising programs, outreach, and new store openings
Requirements:
- Bachelor's degree or equivalent experience
- Minimum of 2 years of marketing experience in the hospitality industry required
- Strong organizational skills and ability to independently plan and prioritize tasks to meet deadlines in a timely manner
- Strong leadership skills with the ability to manage other team members and work with agencies
- Detail-oriented with the ability to catch mistakes or errors (disclaimers, menus, etc.)
- A talent for working with others and communicating effectively both in writing and verbally
- Experience with email marketing services
- Experience with social media tools, platforms, apps, and SMS
- Fit to work in a fast-paced environment
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