Marketing Specialist

3 weeks ago


Pasadena, Maryland, United States Clay Shaw - State Farm Agent Full time
Job Overview

We are seeking a highly skilled Marketing Associate to join our team at Clay Shaw - State Farm Agent. As a key member of our agency, you will be responsible for developing and implementing marketing strategies that promote our brand and drive business growth.

Key Responsibilities
  • Develop and execute marketing campaigns across various channels, including social media, email, and events.
  • Collaborate with our team to create engaging content, including blog posts, videos, and social media posts.
  • Conduct market research to identify trends and opportunities, and provide insights to inform our marketing strategy.
  • Manage our social media presence, including creating and scheduling posts, responding to comments, and analyzing engagement metrics.
  • Support event planning and promotional activities, including coordinating logistics and promoting events through various channels.
  • Maintain and update client databases and contact lists, ensuring accurate and up-to-date information.
Requirements
  • Strong written and verbal communication skills, with the ability to craft compelling content and presentations.
  • Creativity and attention to detail, with the ability to think outside the box and deliver high-quality results.
  • Proficiency with marketing software and social media platforms, including Hootsuite, Sprout Social, and Adobe Creative Cloud.
  • Ability to multitask and manage multiple projects simultaneously, with a focus on meeting deadlines and delivering results.
  • Experience in marketing, preferably in the insurance industry, with a strong understanding of our products and services.
  • Strong analytical and research skills, with the ability to collect and analyze data to inform our marketing strategy.


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