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Marketing Communications Specialist

2 months ago

Poplar Bluff, Missouri, United States Southern Bank Full time
Job Overview

Location: Poplar Bluff Oak Grove Branch

Position Type: Full Time

Primary Purpose

Under the general guidance of the Marketing Officer, this role is pivotal in orchestrating, evaluating, and facilitating bank promotional initiatives. The aim is to ensure that all advertising materials are clear, accurate, and aligned with the established brand standards.

Key Responsibilities
  • Develop engaging and effective copy for both internal and external communications that reflects the brand's tone and adheres to guidelines.
  • Review and update marketing materials to ensure clarity and relevance, ensuring all content is easily understood.
  • Manage advertising projects while adhering to budget constraints and maintaining precise records.
  • Design and produce print and digital marketing collateral in compliance with brand standards.
  • Collaborate with subject matter experts to generate content, maintain distribution lists, and assist with publication layouts.
  • Oversee social media content creation and management, including the development of a content calendar.
  • Interpret creative briefs into actionable copy concepts and proofread all content for grammatical and stylistic accuracy.
  • Work closely with team members and external partners throughout the project lifecycle.
  • Build and nurture relationships with staff and management to enhance collaborative efforts.
Qualifications

The following qualifications are essential for successful performance in this role:

  • Proficiency in Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign.
  • Familiarity with financial services products and marketing strategies.
  • Education: Associate degree in marketing, business, or a related field; Bachelor's degree preferred.
  • Experience: Minimum of one year in banking or public relations, or five years in marketing; at least two years of copywriting experience; two years of experience with Adobe Creative Suite.
  • Knowledge of SEO, lead generation, and technology-driven marketing strategies.
  • Experience with social media and various advertising platforms is advantageous.
Core Competencies
  • Building Trust: Engaging with others to foster confidence in intentions and organizational goals.
  • Customer Focus: Prioritizing customer perspectives in business decisions and practices.
  • Team Collaboration: Actively contributing to team objectives and success.
  • Continuous Learning: Seeking new learning opportunities and applying knowledge effectively.
  • Engagement: Demonstrating commitment and dedication to achieving organizational goals.
  • Proactive Action: Taking initiative to meet objectives and exceed expectations.
  • Work Management: Efficiently managing time and resources to complete tasks effectively.