Digital Campaign Manager

1 day ago

Hoboken, New Jersey, United States Walmart Full time
About the Role

We are seeking an experienced Digital Campaign Manager to join our team at Walmart Connect. As a key member of our advertising operations team, you will be responsible for planning, executing, and optimizing end-to-end digital campaigns across various channels, including social media, display, mobile, search, and programmatic.

Key Responsibilities
  • Develop and execute comprehensive digital media plans to drive business growth and customer engagement
  • Collaborate with internal teams, including account management, sales, and advanced analytics, to define metrics and measure campaign success
  • Manage day-to-day campaign maintenance, including internal and external questions regarding accurate campaign implementation, pacing, and performance
  • Develop and maintain relationships with internal teams through exceptional client service and become a trusted advisor
  • Work with trafficking teams to traffic tags and ensure accurate tracking for campaigns
  • Build and deliver media plans for new client opportunities using strategic insights and best practices
  • Regularly consult sales teams on insights to clients detailing performance, campaign optimizations, and new opportunities
  • Troubleshoot issues on all pre-production and live campaigns
  • Provide monthly audit reports to partners and actualize bill/pay systems when applicable
Requirements
  • Bachelor's Degree required
  • 2-3 years professional experience in end-to-end digital media campaign management
  • Experience with media planning, building media plans, and a firm understanding of traditional and interactive media planning elements
  • Experience with multiple digital media products and channels, including social media, display, mobile, search, and programmatic
  • Experience in bid management, campaign management, campaign optimization, and digital media operations across search and display
  • Client-facing experience with the ability to identify risks and effectively navigate through issues
  • Experience working with integrated teams by partnering closely with account management, finance, sales, advanced analytics, optimization, etc.
What We Offer

At Walmart, we offer competitive pay, performance-based bonus awards, and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision, and dental coverage. Financial benefits include 401(k), stock purchase, and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

We are an equal opportunity employer and believe that diversity and inclusion are key to our success. We are committed to creating a workplace that is welcoming and inclusive for all employees, regardless of their background, culture, or identity.

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