Marketing Counsel Expert

6 days ago


New York, New York, United States The Farmer's Dog Full time
About The Farmer's Dog

The Farmer's Dog is on a mission to revolutionize pet health by providing honest, smart, and simple care. We're tackling the $90 billion pet food industry with a personalized subscription service that delivers complete and balanced, freshly-made dog food directly to customers' doors.

Our goal is to create innovative, delightful, and personalized experiences across all aspects of pet care. We believe our direct-to-consumer business model, holistic approach to growth, and dynamic culture uniquely position us to transform this industry.

We've delivered over 1 billion meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals.

Job DescriptionSenior Counsel, Marketing

This role involves managing a broad range of advertising and marketing issues across the organization. You will play an integral part as one of the core members of our Legal Department at The Farmer's Dog.

  • Serve as primary marketing counsel, providing proactive advice and counsel to our Brand and Acquisition departments and other internal business partners on advertising and marketing issues.
  • Draft and negotiate advertising agreements, including media, sponsorship, promotion, music, talent, and agency agreements.
  • Advise internal stakeholders on digital content and social media issues, including disclosure requirements and endorsement guidelines.
  • Counsel internal stakeholders on trademark, copyright, and trade secret matters and liaise with outside counsel in protecting and maintaining our brand and other intellectual property.
  • Draft rules and advise on sweepstakes and contests.
  • Draft and maintain advertising and marketing policies.
  • Manage marketing disputes and litigation, partnering with outside legal counsel as necessary.
About the RoleKey Responsibilities
  • 8+ years (post-law school) of relevant marketing legal experience, with law firm experience required. Big Law and in-house experience preferred.
  • J.D. from an ABA accredited law school and admission to the NY bar.
  • Strong working knowledge of marketing laws and regulations.
  • Thought leadership and business partnering skills at all organizational levels, with an ability to manage tight timelines and shifting priorities.
  • Excellent communication (written and verbal) skills, the highest attention to detail, and ability to communicate clearly and productively with non-legal colleagues.
  • Ability to thrive in a fast-paced environment, prioritize effectively, and work both independently and as part of a growing team.
Compensation and Benefits

The anticipated hiring base compensation range for this role is $175,000 - $205,000 USD Annual, with a robust market competitive package of base and equity. In addition to your base compensation offer, you will also receive equity ownership in the company.

We commit to building a competitive compensation package and company environment for all individuals to thrive. Our benefits include:

  • Market-competitive compensation and equity packages.
  • Comprehensive Healthcare, Dental, and Vision.
  • Company-supported mental health benefits.
  • 12 week paid parental leave.
  • Competitive 401k plan with company match.
  • Flexible PTO.
  • Discounted fresh food for your pup.
  • Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug.

We strive to provide an experience at TFD that will be invested, meaningful, and memorable as we progress on the journey to reimagine how we feed and care for our pets.



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