Sales Counselor

We are seeking a skilled Sales Counselor to join our team at Friendship Manor Inc. As a Sales Counselor, you will play a critical role in executing sales initiatives to bring prospective residents to our community. Your primary responsibility will be to build relationships with prospective residents and their families, conducting sales activities to meet sales goals.

• Sales and Marketing: Utilize consultative sales protocols and techniques to establish rapport with prospective residents and family members, move clients through the sales process, and close sales.
• Performance Metrics: Achieve departmental performance measures for number of completed phone calls, tours, and conversion to sales.
• Record Keeping: Maintain accurate records in the CRM database to track reserved and occupied units, wait lists, prospect information, and referral source data used in planning future marketing and advertising campaigns.
• Admissions: Follow established admissions policies and procedures.
• Team Collaboration: Support other members of the marketing team and licensed care admissions staff in achieving organizational sales and occupancy goals.
• Community Engagement: Collaborate with all departments to ensure that apartments are vacated and renovated in a timely manner and that resident needs and expectations are met during the move-in and orientation process.
• Professional Development: Participate in the Care Team weekly meeting to learn of potential IL residents needing to access the continuum.
• Technology and Compliance: Adhere to all policies and procedures of the organization regarding the use of technology and technology-based information, and all federal and state laws regarding the privacy of protected health information.
• Welcoming New Team Members: Responsible for welcoming New Team Members.
• Prospect Engagement: Respond and follow up with prospective residents through telephone calls, letters, emails, home visits, and personal appointments.
• Tour Coordination: Schedule, organize, and conduct tours with prospective residents and families, including evening and weekend appointments if necessary.
• Discovery and Qualification: Conduct in-depth discovery of prospective residents' interests and needs to advance the sales process towards a move into the community.
• Community Promotion: Communicate the benefits of Friendship Manor as a continuing care retirement community (CCRC).
• Qualification and Promotion: Coordinate the process of medically and financially qualifying prospective residents.
• Marketing Events: Promote the Friendship Manor community and participate in all marketing events, activities, and functions.

• Experience: Proven experience in sales, preferably in the senior living or healthcare industry.
• Interpersonal and Communication Skills: Strong interpersonal and communication skills, and the ability to relate well to the public, particularly to the senior market.
• Relationship Building: Ability to build and maintain relationships with prospective residents and their families.
• CRM and Database Management: Knowledge of CRM software and database management, skills in entering and retrieving computer data for lead management.
• Flexibility: Ability to work flexible hours, including evenings and weekends.
• Compassion and Empathy: Compassionate and empathetic approach to working with seniors and their families.
• Education: Bachelor's degree in marketing, communications, or social work preferred.