Caregiver Program Manager

4 weeks ago

Akron, Ohio, United States Careforth Full time
About Us

Careforth is a pioneering organization in the caregiving space, dedicated to supporting family caregivers across the United States. Our comprehensive approach combines in-person home visits, remote coaching, and a proprietary digital collaboration app to provide caregivers with the support, guidance, and resources they need to confidently care for their loved ones at home.

Position Summary

The Account Manager is a key role responsible for identifying and referring qualified families to our Structured Family Care (SFC) program through sales, marketing, and outreach activities in a defined territory. This individual will work closely with growth leadership and Marketing to promote Careforth's SFC program by building strategic relationships to meet/exceed qualified lead and sales goals.

Key Responsibilities
  • Meet/exceed qualified lead and activation goals by building relationships with local hospitals, clinics, senior living facilities, and other healthcare organizations.
  • Prospect Medicaid eligible individuals who have a caregiver, typically through qualified referral sources such as Area Agencies for Aging (AAAs), Care Management Agencies (CMA), Community Health Centers, Managed Care Organizations (MCOs), Skilled Nursing Facilities (SNF), and other healthcare organizations.
  • Document all sales activities in a CRM with detail, accuracy, and timeliness; generate weekly territory reports; leverage sales data to identify trends and opportunities, and drive prioritization.
  • Proactively follow leads through the sales funnel, tracking their status and taking action to remove roadblocks and delays, reaching out via phone and email to support the Medicaid enrollment and waiver process for prospective consumers.
  • Lead projects in support of business development and community partnerships (e.g., managed care, Medicaid expedited eligibility outreach, PACE, etc.); support Marketing campaigns by executing on promotional activities within assigned territory.
  • Identify opportunities to raise program awareness through various community and industry events, including conferences and fairs.
Requirements
  • 4-6 years of relevant experience in sales or marketing, preferably in a healthcare environment; experience working with Medicaid population strongly desired.
  • Excellent presentation skills, strong business acumen, and great relationship building skills.
  • Ability to work independently as well as within a team environment; strong organizational and prioritization skills.
  • Experience working within a CRM (Salesforce preferred) with strong documentation skills; proficient in Microsoft Office.
  • Requires extensive travel within assigned geographic area; valid driver's license required.
Join Our Team

Careforth is an Equal Opportunity Employer committed to fostering a workplace free from discrimination. We strive to create experiences that are accessible and welcoming to everyone. If you would like to contact us regarding our diversity, equity, and inclusion initiatives or need assistance completing an application process, please contact People & Culture at .

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