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Senior B2B Marketing Strategist
1 week ago
Vensure Employer Solutions is a global leader in HR technology and service solutions, catering to over 95,000 businesses worldwide. We empower our clients to streamline their operations and drive growth with custom strategies that benefit both employers and employees.
The company seeks an experienced Associate Vice President of Marketing to lead strategic marketing initiatives for our B2B operations. This role is critical in developing and executing comprehensive marketing plans that align with our business goals, support product growth, and deliver measurable outcomes.
The ideal candidate will be a strategic thinker with a proven ability to lead high-performing teams, execute innovative marketing campaigns, and analyze data to make informed decisions. They should have expertise in B2B product marketing, CRM-driven performance marketing, and an aptitude for translating business objectives into actionable marketing plans.
Key Responsibilities:
- Strategic Leadership: Provide expert counsel on market trends, competitive positioning, and customer engagement strategies to the executive leadership team.
- Product Marketing Excellence: Lead the creation and execution of marketing strategies that drive adoption, engagement, and retention of Vensure's product offerings, ensuring alignment with sales and product teams.
- Campaign Development and Execution: Oversee the design and implementation of integrated marketing campaigns that drive lead generation, customer acquisition, and revenue growth.
- Team Leadership: Manage and mentor a team of marketing professionals, including directors and senior managers, to ensure high performance and alignment with company goals.
Required Skills and Qualifications:
- Proven ability to lead multidisciplinary teams in a fast-paced, results-oriented environment.
- Strong analytical skills with the ability to interpret complex data sets and translate insights into actionable strategies.
- Excellent communication and interpersonal skills, with a track record of building relationships with executive teams and other key stakeholders.
- Knowledge of marketing automation tools, CRM platforms, and digital marketing best practices.