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CRO Designer

4 weeks ago

Santa Monica, California, United States IOI Solutions Full time
About the Role

We are seeking a highly skilled CRO Designer to join our team at IOI Solutions. As a CRO Designer, you will play a critical role in designing high-converting websites and landing pages that drive results for our clients.

Key Responsibilities
  • Website and Landing Page Design: Create conversion-optimized designs using tools like Figma, Photoshop, and Illustrator to produce visually engaging and effective layouts.
  • Brand Strategy and Visual Identity: Understand and apply brand strategy to your designs, ensuring alignment with client goals, and be able to design logos and graphics that reflect brand identity.
  • Conversion Rate Optimization (CRO): Utilize CRO principles to design pages that encourage user interaction and lead to higher conversions. Optimize designs for lead generation, sales, and overall campaign performance.
  • Collaboration on Paid Ads Funnel: Work closely with the marketing and paid ads teams to design pages that align with funnel strategies and advertising goals.
  • Copywriting Integration: Understand copywriting basics and collaborate with copywriters to ensure that design and messaging work together seamlessly to drive conversions.
  • Graphic Design and Logo Creation: Develop custom graphics, visuals, and logos to support brand identity and enhance the overall design of websites and landing pages.
Requirements
  • Proven Experience: Proven experience in CRO and designing for conversion with a solid understanding of user experience (UX) principles.
  • Graphic Design Skills: Strong graphic design skills with the ability to create logos and supporting graphics.
  • Paid Ads Funnel Knowledge: Familiarity with paid ads funnels and the ability to design effective pages that support advertising objectives.
  • Copywriting Integration: Ability to integrate copywriting with design to produce seamless, high-performing user journeys.
  • Brand Strategy Understanding: A well-rounded understanding of brand strategy and how it impacts design decisions.
  • Portfolio: Must have an existing portfolio showcasing your web, landing page, and graphic design work.
What We Offer
  • Competitive Compensation: Competitive living wage.
  • Comprehensive Benefits: Comprehensive medical, dental, and vision plans for you and your family.
  • Mental and Physical Wellness: Mental wellness support, including access to certified therapists and Headspace membership, and physical wellness benefits through Gympass.
  • Unlimited PTO: Unlimited PTO with a minimum of two weeks required, along with paid company holidays and your birthday off.
  • Retirement Plan: Traditional and Roth 401(k) with a 3% company match.
  • Annual Bonus: Annual bonus based on tenure.
  • Paid Parental Leave: Paid Parental Leave.
  • End of Year Recharge: End of Year Recharge (December 24 - January 1).
  • Annual Anniversary Trip: Annual Anniversary Trip to Newport Beach, CA.
Work Environment

You will initially be required to come to the office for onboarding and early-stage meetings. Full remote work is earned based on performance but will still require attending in-person meetings as needed. You'll collaborate with your team primarily through Google Meet and Slack. A reliable internet connection, professional workspace, and comfort with design software and productivity tools are essential for success in this role.