Livestream Marketing Leader

7 days ago

Culver City, California, United States Amazon Full time

About Amazon Music

Job Description:

This role is primarily responsible for supporting senior managers in driving awareness, discoverability, and tune-in of livestreamed and Video-On-Demand musical performances.

  • Manage general execution and operations of marketing campaigns that drive awareness and tune-in for events.
  • Support post-event plans as applicable (Video On-Demand marketing, artist campaigns, etc.).
  • Manage asset trafficking between Creative and Channel teams.
  • Write impactful ad copy across various onsite and offsite placements.
  • Create and implement testing frameworks, including A/B tests, to optimize creative and campaign targeting.
  • Partner with internal teams to build out marketing plans that span on-Amazon, off-Amazon, and social channels.
  • Provide insights to drive an informed marketing strategy based on key metrics, historical data, and trend reporting.
  • Use analytical insights to report on campaign performance and create actionable strategies that help increase the effectiveness of future campaigns.

BASIC QUALIFICATIONS

  • 3+ years of professional non-internship marketing experience.
  • Experience building, executing and scaling cross-functional marketing programs.
  • Experience using data and metrics to measure impact and identify improvements.
  • Experience using Microsoft Excel to manipulate and analyze data.
  • Experience presenting metrics and progress to goals to senior leadership.

PREFERRED QUALIFICATIONS

  • Comfortable with "hands-on" management of tasks, and proven ability to manage multiple, competing priorities.
  • Ability to think and lead in a high-energy, fast-paced environment.
  • Technical aptitude and agility to manage web-based tools.
  • Solid communication skills and comfort with presenting ideas verbally, in writing, and graphically.

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