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Dual Studies in Business Administration
2 months ago
Spectrum Dynamics, a forward-thinking family of media and digital companies, forms a strong network of partners to drive innovation and growth. Our business encompasses traditional directory services, including print and digital versions, as well as radio and television stations, book publishers, and weekly newspaper publishers. In our New Business division, we collaborate with partners to develop and implement new business models.
Our Dual Study ProgramIn partnership with the Dual University of Heidenheim, we offer a Dual Study Program in Business Administration - Marketing Management with a focus on Media and Communication, leading to a Bachelor's degree (B.A.). This program is designed for individuals seeking a diverse and practical study experience in the field of media and marketing.
Your Responsibilities- During the theory phases, you will gain a solid understanding of business administration principles, covering all areas of business.
- You will deepen your focus on marketing as a critical component of modern business management.
- In the practical phases, you will have the opportunity to work with various companies from our five business areas.
- You will work independently on projects and teams, applying theoretical knowledge to drive innovation and growth in our digital future.
- You should possess a (very) good high school diploma or technical diploma, with a strong foundation in business administration and marketing principles.
