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Director, Product Marketing, Ad Platforms Specialist

2 months ago

Cupertino, California, United States Apple Inc. Full time
Job Description

About the Role

This is a unique opportunity to join Apple Inc. as a Product Marketing Lead, where you will play a key role in shaping the future of advertising on our platforms. Our mission is to deliver innovative advertising solutions that enrich people's lives, support brands, and protect and respect everyone's privacy.

Our technology powers advertising on the App Store, Apple News, Stocks, and Apple TV. With Apple Search Ads, developers and marketers can drive app discovery across the App Store. Display ads on Apple News and Stocks promote products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences.

We're looking for a seasoned product marketer who will inform, shape, and help deliver what an advertising platform for Apple can be. Reporting to the Global Head of Marketing, this person will drive the go-to-market strategy for our growing advertising business. A deep understanding of brand advertising, performance marketing, and the advertising landscape is essential.

Key Responsibilities

  • Develop and execute go-to-market strategies for our advertising products
  • Collaborate with product, sales, data insights, and other marketing functions to drive success
  • Build relationships and lead through influence to drive quality work across a geographically distributed team
  • Navigate through ambiguity to move initiatives forward from strategy and concept to delivery and measurement
  • Communicate complex ideas simply and effectively

Requirements

  • Proven track record positioning and developing narratives for complex B2B advertising solutions
  • Demonstrated success effectively managing marketing departments and delivering high-quality output
  • Skilled at building relationships and leading through influence
  • Leader who excels at navigating through ambiguity
  • Extraordinary written and verbal communication skills

Preferred Qualifications

  • Appreciates Apple culture and values
  • Creative problem solver with ability to translate business opportunities into effective GTM strategies
  • Relentless attention to detail, thoughtfulness, and curiosity
  • 15+ years experience developing B2B marketing strategies, content, and programs
  • BA/BS or above in Communications, Marketing, Advertising, Business, or related field

Apple Inc. is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.