Product Marketing Director

2 weeks ago


Midvale, Idaho, United States ZAGG Full time
About the Role

ZAGG, a global leader in mobile accessories, is seeking a seasoned marketing professional to lead our product and brand marketing efforts. As the Director of Product and Brand Marketing, you will be responsible for developing and executing comprehensive marketing strategies to drive product awareness, adoption, and loyalty.

Key Responsibilities
  • Develop and execute go-to-market strategies for new products and product lines
  • Lead cross-functional teams to create compelling product narratives and brand messaging
  • Collaborate with creative, product management, sales, and other marketing teams to develop and execute strategic marketing plans
  • Oversee brand positioning and brand identity to ensure a strong, differentiated brand within our categories
  • Develop and execute content strategies that align with organizational goals and resonate with target audiences
  • Monitor and understand competitors within our product categories, including placement, messaging, and promotional strategies
  • Act as the main liaison between product and marketing teams within assigned product categories
Requirements
  • 7-10+ years of experience in consumer product marketing
  • Bachelor's degree in Marketing, Business, or a related field (MBA preferred)
  • Collaborative, influential leader with a fresh perspective and contagious passion for marketing
  • Persuasive storyteller with a strong focus on articulating the value of ZAGG products to customers
  • Proven experience in developing multi-channel campaigns and executing brand strategies
  • Advanced understanding of branding, marketing, and advertising, with a track record of success
About ZAGG

ZAGG is a leading brand in the mobile accessories industry, committed to delivering innovative products that enhance the mobile lifestyle. We offer a dynamic work environment, competitive compensation, and opportunities for professional growth and development.



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