Senior Digital Campaign Manager

7 days ago

New York, New York, United States NDWA Full time
Job Title: Senior Digital Campaign Manager (Bilingual English/Spanish)

Employee Type: Permanent, Full-Time

Reports To: Digital Organizing Director

Department: Digital Organizing

Hours per Week: 40 (Full-Time)

Salary: $84,872 - $88,749

Work Location: Remote

Job Summary:

The National Domestic Workers Alliance (NDWA) is seeking a highly skilled Senior Digital Campaign Manager to join our Digital Organizing team. As a key member of our team, you will be responsible for developing and implementing comprehensive digital strategies to engage and grow our base of domestic workers, raise awareness of their rights, and support national, state, and municipal campaigns to win new rights.

Key Responsibilities:

  • Develop and execute digital campaign strategies to reach campaign objectives, including setting metrics-based goals, strategic use of digital tactics, and successful user journeys to deepen domestic worker engagement with NDWA.
  • Expand digital engagement with domestic workers, particularly those not in close proximity to existing affiliate/chapter organizations.
  • Grow the number of workers participating in chapter activities, increase the visibility of chapters, and increase the level of engagement of workers in chapters.
  • Experiment with models of online worker know-your-rights education.
  • Create online spaces for domestic workers to learn about their rights, connect with each other, and engage in campaigns.
  • Lead campaigns across the country to realize the rights of domestic workers in areas where we've already won campaigns.
  • Maintain private member social channels, including community moderation and content generation.
  • Mobilize workers to participate in online calls to action in support of advocacy campaigns, as well as to participate in chapter activities.
  • Identify potential domestic worker digital leaders and train and support them as peer facilitators of online spaces and to provide peer-to-peer know-your-rights information online.
  • Track worker engagement across digital channels and utilize analysis for audience understanding, targeting, and refinement.
  • Create and maintain weekly reporting, including data analysis and metrics.
  • Write content for online ads, video scripts, websites, SMS, and email.
  • Manage interns and/or permanent staff, providing guidance, support, and supervision to ensure alignment with campaign goals and organizational objectives.

Requirements:

  • Bilingual English/Spanish with cultural competence and excellent written and verbal communication skills in both languages.
  • A track record of producing high-quality audiovisual content on a range of issues that has helped an organization move people to action.
  • At least 2 years in online organizing for political campaigns and digital strategy for issue-based, advocacy, or political campaigns.
  • Minimum 3 years of online organizing experience.
  • Experience as a digital or field organizer for a union or membership-based association.
  • Experience with leadership development, popular education methodology, and strong facilitation/training skills, ideally with low-wage workers or workers with limited access to technology.
  • Experience with data-informed online organizing, including multi-channel digital engagement tracking, list segmentation, A/B testing, and CRMs.
  • Experience with peer-to-peer and broadcast text.
  • Experience with the strategic use of Facebook and other social media platforms, as well as social media management systems and online tools.
  • Experience with online programming and digital training development.
  • Familiarity with digital strategies for engaging communities with limited access to technology.
  • Experience working in networks and coalitions and excellent skills for coordination across organizations.
  • Excellent time management skills, including the ability to meet deadlines, work successfully in a team, handle supervision, and pay attention to detail.
  • Strong research and communication skills.
  • Willingness to be coached, experiment, apply lessons, and iterate on the work continuously.
  • Ability to relate to and work with diverse groups of people, as well as an understanding of the daily challenges faced by low-income communities of color.

How to Apply:

Please apply directly to the job posting and send a resume, a writing sample in English and Spanish, and answer the application questions in lieu of a cover letter. Applications will only be accepted electronically, and solicitations to individual staff are unlikely to be responded to.

NDWA is an Equal Opportunity Employer:

We value a truly diverse workforce and a culture of inclusivity and belonging. People from historically disadvantaged communities, such as Women, People of Color, People with Disabilities, and LGBTQIA+ people, are strongly urged to apply. NDWA is a union employer; this position is a bargaining unit position. NDWA participates in the E-Verify program.

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