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Digital Analytics Specialist
2 weeks ago
Telerefax is a global provider of medical technologies that aim to improve the health and quality of people's lives. With a diverse portfolio of solutions in various therapy areas, we offer a unique opportunity for professionals to make a difference.
About the Role
The Digital Marketing Analytics Manager will play a critical role in shaping and optimizing our digital marketing efforts across multiple business units and commercial functions. By leveraging advanced analytics tools and methodologies, you will provide insightful analysis and actionable recommendations that drive data-driven decision-making and enhance the performance of our digital marketing strategies.
Key Responsibilities
Develop a comprehensive enterprise-wide digital analytics strategy to measure the effectiveness of marketing activities across various channels, including social media, web, video, SEO/SEM, email, and paid search. Collaborate with cross-functional teams to define key performance indicators (KPIs) and success metrics for digital marketing campaigns & projects. Analyze and interpret complex data sets to uncover trends, insights, and areas for improvement, and communicate findings in a clear and actionable manner. Provide strategic recommendations and best practices to optimize enterprise and Business Unit digital marketing initiatives, improve campaign performance, and enhance customer engagement.
Requirements
A Bachelor's Degree is required, with majors such as Marketing, Business Administration, Data Science or Analytics, Statistics, Mathematics, Computer Science, IT, and/or Economics preferred. Certifications in digital marketing, analytics, or related fields are also beneficial. You should have expertise in using digital analytics tools such as Google Analytics (GA4), Adobe Analytics, Google Tag Manager, SQL for database querying, Data visualization tools (e.g., Tableau, Power BI, Looker). Proficiency in analyzing complex data sets, identifying trends, and extracting actionable insights is essential.