Executive Director of Marketing

5 days ago

Brisbane, California, United States BioSpace, Inc. Full time
Job Summary

We are seeking an experienced Executive Director of Marketing to lead the development and execution of marketing strategies targeted at healthcare professionals. This role is critical in driving awareness, adoption, and advocacy of our therapies among key healthcare stakeholders.

Key Responsibilities
  • Develop and execute a comprehensive HCP marketing strategy that aligns with the company's overall marketing and business goals.
  • Lead the creation, implementation, and optimization of multi-channel marketing campaigns targeting healthcare professionals, including digital, print, and in-person initiatives.
  • Drive engagement with key healthcare professionals through educational programs, thought leader collaborations, advisory boards, and medical conferences.
  • Oversee the creation of compelling and compliant marketing content for HCPs, including promotional materials, educational resources, and digital assets.
  • Build and maintain relationships with key opinion leaders (KOLs) and other influential healthcare professionals to drive advocacy and support for our therapies.
  • Work closely with cross-functional teams, including Medical Affairs, Sales, and Market Access, to ensure alignment of HCP marketing strategies with broader commercial objectives.
  • Utilize market research and analytics to inform marketing strategies, understand HCP needs, and measure the effectiveness of campaigns.
  • Ensure all HCP marketing activities comply with relevant regulations and industry standards, including promotional guidelines and company policies.
  • Manage the HCP marketing budget, ensuring efficient allocation of resources to achieve strategic objectives.
  • Build, mentor, and lead a team of marketing professionals focused on HCP engagement, fostering a culture of innovation and excellence.
Requirements
  • Bachelor's degree in Marketing, Communications, Life Sciences, or a related field.
  • A minimum of 12+ years of experience in biotech or pharmaceutical industry, with at least 5 years in HCP Marketing role.
  • Deep knowledge of HCP marketing, including strategies for engagement, education, and KOL management.
  • Strong understanding of regulatory requirements related to HCP marketing in the biotech/pharma industry.
  • Excellent leadership and team management skills.
  • Strong strategic thinking and problem-solving abilities.
  • Outstanding communication and relationship-building skills.
  • Proficiency in marketing tools and technologies, including CRM and analytics platforms.
Preferred Qualifications
  • An advanced degree (e.g., MBA, MPH) is preferred.
  • Experience with specialty and rare disease therapies is highly desirable.
What We Offer
  • A stimulating and rewarding workplace includes flexible work schedules, remote opportunities, and the ability to achieve a work-life balance.
  • We are located in Brisbane, CA, with shuttle service from BART, CalTrain, and the Ferry.
  • Annexon offers a competitive base salary and equity participation, employee stock purchase plan, as well as a comprehensive health benefit package that includes medical, dental, vision, 401(k), flexible spending plans, and other benefits.

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