Digital Marketing Specialist

Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team at Pratt Community College. As a key member of our marketing department, you will be responsible for managing and developing our digital marketing presence, including our website, social media platforms, and online advertising.

Key Responsibilities:

• Develop and implement a comprehensive digital marketing strategy to engage our target audience and promote our college's brand.
• Manage and maintain our website, ensuring it is up-to-date, user-friendly, and visually appealing.
• Create and curate high-quality content for our social media platforms, including text, images, and videos.
• Analyze website and social media metrics to inform our marketing strategy and make data-driven decisions.
• Collaborate with our design team to create visually appealing graphics and marketing materials.

Requirements:

• Proven experience in digital marketing, with a focus on social media and website management.
• Strong understanding of data analytics and ability to interpret metrics.
• Excellent writing and communication skills, with the ability to create engaging content for various audiences.
• Proficiency in graphic design and photo/video editing software.
• Ability to work independently and as part of a team.

What We Offer:

• A competitive salary and benefits package.
• The opportunity to work with a dynamic and supportive team.
• Professional development opportunities to enhance your skills and career.

Apply online or send your resume and cover letter to the Director of Human Resources at Pratt Community College. We look forward to hearing from you