B2B Demand Generation Specialist

2 weeks ago


Irving, Texas, United States Gartner Full time

Job Description

We are looking for a highly skilled Marketing Automation Professional to join our team at Gartner. The successful candidate will be responsible for executing and driving enterprise-level marketing programs, processes, and systems. This role will support direct members of the Marketing team to execute our enterprise demand generation strategies.

Key Responsibilities

  • Develop and implement multi-touch, multi-channel digital demand generation activities across the business
  • Collaborate with multiple stakeholder business units to define KPIs and aligned campaign strategies
  • Leverage data to identify logical marketing segments and develop tactics to drive engagement
  • Analyze and report on campaign performance as required and deliver weekly campaign performance briefs to marketing leadership

Requirements

  • A minimum of 3 to 4 years of experience in B2B digital demand generation role
  • Experience conducting keyword research, building ad groups, optimizing campaigns, and running programmatic display
  • Hands-on experience managing and optimizing paid search, display, and social tactics
  • Ability to manage cross-team collaboration and communication in a matrix organization
  • Strong comprehension of CRM, lead scoring, and sales funnels
  • Exceptional analytical skills paired with a solid understanding of Google Analytics

Why Work at Gartner?

Gartner is a leading global research and advisory company that helps organizations make informed decisions about their investments. Our mission is to guide the leaders who shape the world. We offer a dynamic work environment, competitive salaries, and comprehensive benefits packages.

Salary and Benefits

A reasonable estimate of the base salary range for this role is $62,400 - $86,940 per year. In addition to base salary, employees will participate in either an annual bonus plan or a role-based, uncapped sales incentive plan. We also offer market-leading benefit programs, including generous PTO, a 401k match up to $7,200 per year, and more.



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