Digital Marketing Specialist
2 days ago
We are seeking a talented and detail-oriented Digital Marketing Specialist to join our dynamic and highly productive Marketing and Communications team.
Key Responsibilities:- Implement and execute email marketing campaigns to drive customer engagement and sales growth.
- Craft compelling and targeted email content, including subject lines, body copy, and call-to-actions.
- Draft web copy to enhance SEO performance and design email templates and graphics that employ best practices.
- Conduct A/B testing to optimize email performance and improve open and click-through rates.
- Maintain and segment email distribution lists based on contact type and preferences.
- Ensure compliance with email marketing best practices and industry regulations.
- Monitor campaigns, analyze performance metrics, and make adjustments to optimize campaign results.
- Provide regular reporting and insights to improve future campaigns.
- Bachelor's degree in Marketing, Journalism/Communications, or related field.
- 4 years of experience in email marketing or a similar role.
- Experience producing email campaign performance reports, analyzing results, and proposing improvements.
- Demonstrated ability to improve email performance metrics over time.
Ravago Americas LLC is an equal employment opportunity employer. We adhere to a policy of making employment decisions without regard to race, color, age, sex, religion, national origin, disability, veteran status, citizenship status, or marital status.
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