Digital Marketing Specialist

2 days ago


Lake Forest, California, United States Ravago Americas LLC Full time
Job Title: Digital Marketing Specialist

We are seeking a talented and detail-oriented Digital Marketing Specialist to join our dynamic and highly productive Marketing and Communications team.

Key Responsibilities:
  • Implement and execute email marketing campaigns to drive customer engagement and sales growth.
  • Craft compelling and targeted email content, including subject lines, body copy, and call-to-actions.
  • Draft web copy to enhance SEO performance and design email templates and graphics that employ best practices.
  • Conduct A/B testing to optimize email performance and improve open and click-through rates.
  • Maintain and segment email distribution lists based on contact type and preferences.
Secondary Responsibilities:
  • Ensure compliance with email marketing best practices and industry regulations.
  • Monitor campaigns, analyze performance metrics, and make adjustments to optimize campaign results.
  • Provide regular reporting and insights to improve future campaigns.
Requirements:
  • Bachelor's degree in Marketing, Journalism/Communications, or related field.
  • 4 years of experience in email marketing or a similar role.
  • Experience producing email campaign performance reports, analyzing results, and proposing improvements.
  • Demonstrated ability to improve email performance metrics over time.

Ravago Americas LLC is an equal employment opportunity employer. We adhere to a policy of making employment decisions without regard to race, color, age, sex, religion, national origin, disability, veteran status, citizenship status, or marital status.



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