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Digital Marketing Strategist

2 weeks ago


Minneapolis, Minnesota, United States Collective Measures Full time
Job Description

We are seeking a Digital Marketing Strategist to join our growing team. As a key member of the staff, you will be responsible for overseeing and optimizing paid social and search advertising across multiple platforms.

Key Responsibilities:

  • Manage day-to-day media execution across paid search and social channels, including Google, Bing, YouTube, Facebook/Instagram, Pinterest, LinkedIn, and Twitter.
  • Develop and implement effective campaign strategies to meet and exceed goals.
  • Conduct keyword research, create ad copy, and develop audience targeting strategies.
  • Analyze campaign data, identify trends, and provide insights to inform optimization decisions.
  • Collaborate with internal teams to ensure seamless campaign execution and reporting.

Requirements:

  • 1+ years of experience in paid social or search marketing.
  • Proficiency in at least one paid channel, such as Google, Bing, Facebook/Instagram, or Pinterest.
  • Strong analytical skills and attention to detail.
  • Results-driven with a proven track record of driving performance.
  • Excellent written and verbal communication skills.
  • Ability to work independently and collaboratively within a team environment.