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Visual Merchandising Lead

2 months ago

Wrentham, Massachusetts, United States LACOSTE OUTLETS - NORTH EAST Full time
Job Title: Visual Lead

Job Summary:

The Visual Lead is a key member of the Lacoste Outlets - North East team, responsible for driving the brand's visual identity and maximizing profitability through effective visual merchandising strategies.

Key Responsibilities:

  • Develop and implement a comprehensive visual merchandising strategy that aligns with the company's brand image and sales goals.
  • Collaborate with the visual merchandising team to create visually appealing and effective store displays that drive customer engagement and conversion.
  • Design and produce window displays, signs, interior displays, floor plans, and special promotions displays that showcase the brand's products and messaging.
  • Identify key messages and develop a clear visual identity that reflects the brand's image and target market.
  • Brainstorm and present design ideas with the visual merchandising team to ensure alignment with the company's global directive and brand standards.
  • Monitor costs and work within budget to ensure effective use of resources.
  • Implement proper markdown execution, compliance in hard marking clearance items, signage placement, and investment in moving through aged inventory to maintain a clean and organized store environment.
  • Oversee the production of arranging displays and ensure timely execution of visual merchandising plans.
  • Change displays to promote new product launches and reflect festive or seasonal themes.
  • Liaise with suppliers to source elements and materials for visual displays.
  • Research lifestyle, demographics, and design trends to stay up-to-date with industry best practices.
  • Perform other duties as assigned and required to support the team and achieve business objectives.

Requirements and Qualifications:

  • Prior experience in a retail environment is a plus.
  • Ability to lift, carry, or otherwise move objects weighing up to 30 pounds when unloading shipments, merchandising sales floors, and using ladders or stairs.
  • Solid experience in field visual merchandising, including window displays, signs, interior displays, and space utilization.
  • Knowledge of current visual merchandising trends and best practices.
  • Creative and innovative thinker.
  • Good communication skills required.
  • Ability to work as a team player, be outgoing, well-organized, and prioritize assigned tasks.
  • Ability to perform a wide variety of tasks, often changing assignments on short notice.
  • Ability to overcome obstacles and deal with customers in a fast-paced, high-volume, and competitive environment.

Core Values and Traits:

  • Accountable: Providing answers to questions, proposing solutions, integrating our role as a global economic player.
  • Collaborative: Succeeding together, working together, sharing information, trusting each other.
  • Caring: Respecting our people, caring for customers, different points of view, diversity, concerned by others.
  • Audacious: Taking risks, being creative and innovative, following the less taken path, creating value.