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Digital Marketing Manager Position
3 weeks ago
BrandStar is a multi-media, digital video, and television production facility that connects people with brands to enhance their lives. We deliver current and strategically relevant brand content that inspires, educates, and enhances the lives of our viewers and media audiences.
The successful candidate will lead the implementation and maintenance of digital marketing projects and campaigns of various types and complexity for agency clients. This involves developing tailored digital marketing strategies based upon client needs that include search engine marketing (SEM), search engine optimization (SEO), digital advertising, paid social, and email marketing campaigns to achieve client business objectives.
- Develop and execute comprehensive digital marketing strategies to drive brand awareness, engagement, and conversion.
- Build and manage digital advertising campaigns within multiple platforms such as Google Ads, Instagram, Facebook, and Amazon or similar platforms in accordance with client needs, goals, and budget.
- Conduct audience and keyword research as needed, landing page development, set up of digital campaigns, audience targeting and goal tracking, and A/B testing.
- Create and manage content for digital channels including website, social media, email marketing, and other online platforms.
- Develop and implement search engine marketing (SEM), search engine optimization (SEO), e-mail marketing, and paid social strategies and campaigns.
- Conduct in-depth analysis of website traffic, user behavior, and conversion data to identify trends and opportunities for optimization.
