Senior Product Launch Specialist
4 days ago
As a Senior Product Marketing Manager at AppsFlyer, you will drive the regional execution of our global go-to-market strategy for North America. This involves developing strategic regional marketing plans, leading product launches, and creating compelling sales enablement materials that support our growth.
Key Accountabilities:- Develop and execute go-to-market strategies for key product launches, ensuring successful regional adoption and customer engagement.
- Lead product launch campaigns in the region, collaborating with cross-functional teams to identify beta clients, develop regional narratives, and manage the rollout across various channels.
- Design and produce sales assets, such as requirement profiles, pitch decks, and presentation materials, to support regional pitches and customer engagement.
- Build relationships with regional sales, customer success, and marketing teams to ensure alignment and effective collaboration.
- Identify and develop compelling case studies and video content highlighting product use cases from leading brands.
- Partner with regional Customer Success Managers to support Quarterly Business Reviews (QBRs), Customer Advisory Boards (CABs), and other engagement initiatives.
- 7+ years experience in Product Marketing for B2B SaaS, specifically in MarTech or relevant adjacent industries.
- Proven experience in go-to-market planning, product launch execution, and creating compelling sales enablement content.
- Strong communication and storytelling skills, with the ability to craft clear and compelling messages that resonate with both technical and non-technical audiences.
- Demonstrated ability to work cross-functionally and influence multiple stakeholders without direct authority.
- Experience managing complex projects with multiple stakeholders, with strong organizational and project management skills.
- Able to thrive in a fast-paced, dynamic environment with a collaborative, humble, and solutions-oriented mindset.
- Familiarity with attribution, measurement, and marketing analytics solutions is a strong plus.
- Must be able to work from the office 3x a week.
The estimated salary for this position is $160,000-$200,000 per year, based on market location, job-related knowledge, skills, experience, interview results, and references.
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