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E-commerce Marketing Specialist
1 week ago
AARP is committed to empowering people 50 and older to choose how they live as they age. Our Integrated Communications and Marketing Group includes various teams that manage AARP's reputation, drive engagement, and showcase our mission and value.
We are seeking a Digital Marketing Manager to execute campaigns and manage complex operations. This includes acquiring and renewing members through non-traditional digital media marketing channels, managing private inventory, and overseeing placements with external publishers.
Key responsibilities include designing and implementing communications and outreach strategies, managing organizational digital properties, and optimizing online channels. This role also requires developing strategic partnerships across the enterprise and tracking campaign results.
To be successful, you will need expertise in direct response marketing strategies, proficiency in analytics software, and the ability to learn new marketing and analytics software. A Bachelor's degree and 7+ years of experience in direct response marketing are required.
AARP offers a competitive compensation and benefits package, including a 401(k), health, dental, and vision plans, life insurance, paid time off, and performance-based recognition.
