Digital Marketing Director
3 weeks ago
We are seeking a highly skilled Digital Marketing Manager to lead our client's digital marketing efforts and drive business growth.
About the Role:The successful candidate will be responsible for developing and executing a comprehensive digital marketing strategy, managing the content schedule, and optimizing email marketing efforts through A/B testing.
Key Responsibilities:- Lead digital strategy execution, including content scheduling and email marketing optimization
- Develop and execute successful omni-channel marketing campaigns, including digital advertising on platforms like Google Ads and Facebook Ads
- Manage and optimize the company's eCommerce platform to enhance user experience and drive sales
- Analyze key performance metrics, providing insights and recommendations for continuous improvement
- Supervise junior team members, collaborate with cross-functional teams, and coordinate with partners to ensure alignment with overall business objectives
- Bachelor's degree in Marketing or a related field, with at least 4 years of experience, preferably in the supplement, health, or wellness industry
- Proven track record in managing digital marketing campaigns with strong ROI, including experience with social media, eCommerce, email marketing, and corporate blog management
- Skilled in marketing automation platforms (e.g., HubSpot, Marketo), analytics tools (e.g., Google Analytics, SEMrush), and design tools like Adobe Creative Suite
- Experience in team leadership or supervisory roles, with strong organizational, planning, and prioritization skills
- Deep understanding of DTC marketing strategies in the health and wellness sector, with knowledge of industry-specific regulations and market dynamics
- Competitive compensation of $65-85K annually, depending on experience
- Extensive benefits package, including 401(k) and contribution from company, incentive pay, 16 days of paid time off and paid holidays, life and short/long-term disability insurance, professional development assistance, health, dental, and vision insurance, flexible spending account, referral program, career growth path, in-house product allowance, tools, equipment, and uniforms provided by the company
We are an equal-opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
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