Marketing Data Analyst

6 days ago

Alpharetta, United States CADY Full time
Marketing Analyst Job Description

We are seeking a detail-oriented and data-driven Marketing Analyst to join our team at CADY. As a key member of our marketing team, you will be responsible for analyzing customer data, identifying growth opportunities, and developing insights-driven marketing strategies to drive organic revenue.

Key Responsibilities:
  • Data-Driven Decisions: Collaborate with the Marketing Team to analyze performance metrics, KPIs, and ROI. Optimize email, SMS, MMS, print, and social media campaigns based on data insights to inform future marketing decisions.
  • Marketing KPI Reporting: Develop and provide comprehensive weekly, monthly, quarterly, and ad-hoc reports on key metrics including conversion rates, website traffic, product mix, and consumer behavior changes.
  • Presentation Skills: Utilize data to craft compelling narratives about campaign performance, trends, and opportunities. Communicate findings clearly and effectively to the Executive and Marketing Teams.
  • Product Launch Support: Provide data documentation on key product metrics to support the creation of product launch materials.
  • Budget Monitoring: Track marketing spend across campaigns and determine ROI. Ensure budget efficiency and optimization.
  • Market Research: Conduct thorough audience and market research, including demographic analysis, to understand customer preferences, needs, and behaviors.
  • Cross-Functional Collaboration: Work with cross-functional teams to align marketing efforts with overall objectives and internal product launches.
  • Industry Trends: Stay updated with industry trends and emerging technologies to ensure our marketing strategies remain innovative and competitive.
  • Sales Funnel Analysis: Analyze sales funnels and customer intent to identify opportunities for improvement and growth.
  • Campaign Measurement: Measure ROI of online and offline advertising campaigns and report on key marketing metrics such as leads, conversion rates, website traffic, and social media engagement.
  • Data Processing and Analysis: Leverage advanced analytics software and marketing technology platforms to analyze marketing data, optimize digital campaigns, and improve website performance.
  • Dashboard Development: Develop and maintain dashboards and regular reports to track key performance indicators (KPIs).
  • A/B Testing: Conduct A/B testing and other experimental methodologies to evaluate marketing initiatives.
  • Continuous Improvement: Explore and implement new analytical tools, techniques, and best practices to enhance data analysis processes.
Qualifications:
  • Experience: Proven experience with Salesforce Marketing campaigns, Google Analytics (GA4 Certified), and processing and analyzing marketing data.
  • Skills: Strong analytical skills with the ability to interpret data trends and provide actionable insights. Proficiency in SQL, MS SQL databases, and advanced analytics software.
  • Presentation: Excellent communication and presentation skills, with the ability to convey complex data findings clearly to various stakeholders.
  • Collaboration: Ability to work effectively with cross-functional teams and align marketing efforts with business goals.
  • Adaptability: Stay updated with industry trends and technological advancements to continuously improve marketing strategies.
  • Detail-Oriented: Meticulous attention to detail and strong organizational skills.

Benefits & Perks:

  • 12 days of paid time off per year, per the paid time off policy
  • 8 paid holidays per year, per the paid time off policy
  • Eligible for participation in the company annual bonus program
  • Eligible for enrollment in our 401(k) with company match after one month of employment, per the then current company plan in effect
  • Eligible for medical, dental, and vision benefits per the then current annual benefit plan in effect, starts on the first day of the month after 30 days of employment
  • Health Savings Account available with company matched contributions of $500 for employee only and $1,000 for family, annually, with enrollment in the HDHP.
  • Employee assistance programs to support your health and well-being
  • Free annual family portrait session at your local CADY studio (for active team members at the time of sessions)
  • Referral bonus program
  • Flexible scheduling
  • Paid learning and development through CADY University
  • Team member recognition and rewards programs
  • Career progression - our highest priority is to promote from within

This opportunity is ONSITE 4 days a week, with a remote option on Wednesdays (office located behind the Avalon in Alpharetta)

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