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Marketing Director
1 week ago
The Executive Director of Marketing & Branding is a strategic leader responsible for developing and executing comprehensive marketing strategies that enhance the brand identity, perception, and awareness of William & Mary across three core areas: enrollment, advancement, and institutional reputation.
As a key member of the University Marketing team, you will oversee the leadership and execution of digital marketing, research and analytics, multimedia, and creative teams to develop and sustain a robust brand and marketing strategy. The ideal candidate will possess strong project management skills, experience leading integrated marketing teams, and expertise in branding, digital marketing, and brand messaging.
Key Responsibilities
- Develop and execute comprehensive marketing strategies to increase brand awareness and identity.
- Lead and manage a team of marketing professionals to achieve strategic goals and objectives.
- Collaborate with key stakeholders across campus to develop and implement effective integrated marketing and brand strategies.
- Analyze market trends and competitor activity to inform marketing decisions.
Requirements
- Bachelor's degree in advertising, business, communications, marketing or a related field.
- Minimum 5 years of experience leading an integrated marketing team in higher education.
- Expertise in branding, digital marketing, and brand messaging.
- Strong project management skills and ability to manage multiple priorities.
