Senior Data Scientist

5 days ago

Oklahoma City, Oklahoma, United States General Motors Full time
Job Description

The Role

The Senior Data Scientist - Marketing Analytics Expert is a senior-level role and an internal expert on methodology and practice of marketing analytics. This individual has deep technical expertise in audience targeting methods used to identify and reach high-value customer segments. They excel in integrating data sources to enhance targeting precision and drive incremental lift. They also have demonstrated expertise in developing and applying customer segmentation and propensity models for optimizing marketing strategies.

This person will work closely with stakeholders in GM's vehicle brands and the Performance Driven Marketing team to ensure business acceptance of proposed methods, objective performance evaluation, and optimization of audience activation that drive sales.

You will be responsible for developing advanced marketing models, drawing insights, and creating scalable products that identify channel and tactic level high return on investment.

Our team is focused on delivering future-focused, consumer-centric, prescriptive solutions that allow GM to stay proactive and nimble in our exciting transition to EVs.

Key Responsibilities
  • Work on a cross-functional team to propose and implement high-impact, data-driven solutions to address business challenges across a variety of business units
  • Apply advanced data-driven modeling techniques to inform decision making and solve complex business problems
  • Create breakthrough solutions, performing exploratory and targeted data analyses
  • Undertake preprocessing of structured and unstructured data
  • Monitor and sustain model effectiveness
  • Present complex information using data visualization techniques
  • Work with diverse technical teams and provide data and analytical oversight to ensure project deliverables fulfill business needs and timing
  • Identify long-term technical innovations while continuously improving execution efficiency
Requirements
  • Minimum seven years of experience developing, deploying, and monitoring performance of statistical, AI, and/or machine learning based models
  • Master's Degree or Ph.D. in Data Science, Operations Research, Psychometrics, Marketing Science, Finance, (Bio)Statistics, Econometrics, Computer Science, Applied Mathematics, or another quantitative field
  • Proficient writing Python/R (modeling) and SQL/Spark (data), working with Pandas, StatsModels, PYMC, TensorFlow, Pytorch, Spark/ML, sklearn, numpy and related packages
  • Desired expertise in marketing analytics and advanced methods such as: Generalized Linear Models, panel data, mixed effects with Bayesian techniques, also classification and regression trees and simple regressions
  • Prior experience with paid, earned, and owned media
  • Ability to prioritize and manage multiple tasks and projects at once without sacrificing quality
Benefits

The goal of the General Motors total rewards program is to support the health and well-being of you and your family.

Our comprehensive compensation plan includes the following benefits, in addition to many others:

  • Paid time off including vacation days, holidays, and parental leave for mothers, fathers and adoptive parents;
  • Healthcare (including a triple tax advantaged health savings account and wellness incentive), dental, vision and life insurance plans to cover you and your family;
  • Company and matching contributions to 401K savings plan to help you save for retirement;
  • Global recognition program for peers and leaders to recognize and be recognized for results and behaviors that reflect our company values;
  • Tuition assistance and student loan refinancing;
  • Discount on GM vehicles for you, your family and friends.

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