Digital Media Strategist Lead

4 days ago


Boca Raton, Florida, United States emagine emagineHealth Full time
About the Role

We are seeking a highly skilled Senior Paid Digital Media Strategist to join our team at emagineHealth, a leading Digital-First Agency for Healthcare and Life Sciences. This full-time remote position is ideal for an individual with 5+ years of experience managing paid digital media campaigns, preferably within the pharmaceutical, healthcare, or regulated industries.

The estimated salary for this role is $120,000 per year, based on industry standards and location.

Job Description

In this role, you will be responsible for developing, executing, and analyzing performance-driven media strategies across multiple channels, such as paid search, social, display, and programmatic platforms. Your efforts will support client objectives, ensuring regulatory compliance while driving measurable outcomes.

  • Media Planning & Strategy: Use data-driven insights to continually refine strategies and stay ahead of market trends in the pharmaceutical & life sciences space.
  • Campaign Management: Launch, monitor, and optimize paid media campaigns across platforms such as Google Ads, Meta, LinkedIn, and programmatic networks.
  • Data-Driven Optimization: Analyze campaign performance metrics (CTR, CPA, ROI, etc.) and provide actionable insights to enhance results.
  • Collaboration and Communication: Work closely with the client's brand teams, creative agencies, and regulatory/compliance departments to ensure consistent and effective messaging.

Requirements

  • 5+ years of experience managing paid digital media campaigns, preferably within the pharmaceutical, healthcare, or regulated industries.
  • Demonstrated expertise with digital advertising platforms such as Google Ads, Microsoft Ads, Meta Ads (Facebook/Instagram), and LinkedIn Ads.
  • Exceptional communication skills with the ability to present complex data clearly to non-technical audiences.
  • Proven ability to develop and execute data-driven paid media strategies.
  • Strong understanding of regulatory guidelines governing pharmaceutical advertising, including FDA regulations, Important Safety Information (ISI), and black box warnings.


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