Data-Driven Offer Strategist

3 weeks ago


Seattle, Washington, United States REI Full time
Job Overview

We are seeking a Senior Strategist to join our Member & Customer Planning organization as part of the Customer Analytics & Planning team. This role will contribute to REI's success by designing and optimizing member offers to drive valuable member behaviors while protecting co-op profitability.

About the Role

This position is primarily accountable for building offer strategies and associated learning plans. To be successful, the role will require developing deep expertise in customer strategy, offer strategy, and the relationship between member behaviors and short- and long-term business outcomes.

Key Responsibilities
  • Develop business cases / opportunity modeling for potential offers that will drive member acquisition and retention outcomes.
  • Partner with analysts to understand customer margin impact of offers and/or total offer set.
  • Create clear learnings and insights from offers, connecting results to changes in customer behavior and topline business outcomes.
Requirements

To succeed in this role, you should have 5+ years of customer-focused program strategy and/or business analysis experience. You should also have 3+ years of experience designing or evaluating loyalty or marketing promotions/offers. Additionally, you should have a Bachelor's Degree in Business, Marketing, Finance, or similar and an MBA or similar certification.

Salary Range

The salary range for this position is $96,400 - $154,300 per year.

About Us

At REI, we believe the outdoors is for all. We are committed to becoming a fully inclusive, anti-racist, multicultural organization. We know that there's strength in our diversity – that each employee brings unique skills, experiences, and perspectives.



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