Digital Marketing Strategist

1 week ago


Virginia Beach, Virginia, United States Massanutten Full time

Job Description:

About Massanutten Resort

Massanutten Resort is a premier destination for those seeking a luxurious getaway in the heart of Virginia. As we continue to grow and expand our services, we are seeking a highly skilled Digital Marketing Supervisor to join our team.

Responsibilities:

  • Develop and execute comprehensive digital marketing strategies to enhance our online presence
  • Analyze market trends and competitor activity to inform campaign decisions
  • Create engaging content that resonates with our target audience
  • Manage social media platforms to build brand awareness and drive website traffic
  • Leverage data analytics to optimize ad campaigns and improve ROI
  • Collaborate with cross-functional teams to ensure seamless execution of marketing initiatives
  • Monitor guest and owner feedback to identify areas for improvement
  • Assist with trademark and copyright activities to protect our brand

Requirements:

  • Proven experience in digital marketing with a focus on social media and content creation
  • Strong analytical skills and ability to interpret data insights
  • Excellent communication and project management skills
  • Familiarity with Google Ads, Google Analytics, and other relevant tools


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