Marketing Director for Brand Development

4 weeks ago

Adairsville, Georgia, United States Kelly Full time
Job Overview

We are seeking a highly skilled Marketing Director to lead our brand development efforts. This is a dynamic role that requires strategic thinking, creativity, and excellent communication skills.

Salary Range:

$85,000 - $110,000 per year, depending on experience.

Key Responsibilities:
  • Brand Management
    • Define and maintain the unique identity of our flooring brands, ensuring consistency across all marketing channels.
  • Digital Marketing
    • Lead and optimize digital marketing efforts, including website management, social media, email campaigns, and emerging digital platforms.
  • Project Management
    • Oversee marketing projects from concept to completion, ensuring they meet quality, budget, and timeline requirements.
  • Sales Enablement
    • Create and distribute sales tools, marketing materials, and samples to support our national sales team, retail customers, and end consumers.
  • Cross-Functional Collaboration
    • Work closely with sales, product development, and other departments to align marketing initiatives with business goals.
  • Customer Focus
    • Ensure all marketing strategies prioritize customer needs, preferences, and feedback to drive engagement and satisfaction.
  • Product & Market Strategy
    • Align product development with channel and marketing strategies, leveraging trend analysis and market insights to guide decision-making.
  • Data Accuracy
    • Maintain consistent and accurate product marketing data across all platforms, including internal databases and third-party sites.
  • Leadership
    • Mentor and develop a high-performing marketing team, fostering creativity, accountability, and continuous improvement.
  • Vendor & Event Management
    • Cultivate relationships with external vendors and coordinate participation in national and regional trade shows to enhance brand visibility.
  • Budget Oversight
    • Manage the marketing budget effectively to maximize ROI and achieve strategic objectives.
  • Growth Opportunities
    • Partner with the Senior Vice President of Sales to identify new market opportunities and develop scalable growth strategies.
Requirements:
  • Education
    • Bachelor's degree in Marketing, Business, or related field.
  • Experience
    • 5+ years of experience in marketing, sales, or related business roles, with a strong background in project management and digital marketing.
  • Skills
    • Strong organizational skills, time management, and ability to work effectively under pressure.
  • Critical Thinking & Strategic Planning
    • Ability to craft and execute forward-thinking marketing strategies.
  • Exceptional Communication

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