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Marketing Manager

2 months ago

San Diego, California, United States San Diego Community Power Full time
Job Description

About the Role:

San Diego Community Power is seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and executing marketing and communications strategies to increase programmatic awareness and participation.

Key Responsibilities:

  • Develop and execute effective marketing and communication strategies to increase programmatic awareness and participation.
  • Lead the strategic vision of integrated marketing efforts across multiple programs.
  • Create and curate engaging and informative content for our website, social media channels, email campaigns, and other digital platforms.
  • Develop and manage advertising campaigns, including search engine marketing, social media advertising, and display advertising.
  • Conduct market research and analysis to identify customer needs, preferences, and behaviors to inform marketing strategies and tactics.
  • Stay up-to-date with industry trends, emerging technologies, and best practices for marketing.
  • Collaborate with internal stakeholders to ensure all content aligns with other strategic messaging.
  • Implement the planning, development, content creation, and evaluation of promotional campaigns and collateral.
  • Help build and maintain a consistent brand.
  • Support our public relations strategy and collaborate with the organizational communications team for broader efforts.

Requirements:

  • 7+ years of experience in marketing, preferably in the renewable energy or utilities industry.
  • Demonstrated experience of developing and executing successful program marketing campaigns, preferably in the energy, sustainability, or environmental sector.
  • Strong project management skills with the ability to prioritize and manage multiple projects simultaneously, meet deadlines, and work under pressure.
  • Familiarity with digital media monitoring platforms, such as Google Analytics and Meltwater, social media management tools, and advertising platforms.
  • Ability to work collaboratively in a team environment.
  • High proficiency with Microsoft Word, Excel, and PowerPoint, and ability to use virtual meeting applications.
  • Ability to manage the creative process and provide effective direction to professionals with diverse backgrounds and experience levels.
  • Strong writing, editing, and communication skills.

Preferred Qualifications:

  • Any combination of education and experience that would provide the knowledge and abilities listed.
  • A degree or higher from an accredited college or university with a bachelor's degree in marketing, communications, or a related field.
  • Effective at creating and delivering key messaging.
  • Advanced methods and techniques for creating effective marketing, media, and public relations materials.
  • Experience in photography and video production.
  • Knowledge of energy markets, community choice aggregation, and clean energy policies and regulations.
  • People or project management experience in a startup environment.
  • Written and verbal Spanish, Filipino, Vietnamese, Chinese, or Arabic proficiency.

Work Environment & Conditions:

Prolonged periods of sitting at a desk and working on a computer. The position requires occasional carrying, lifting, and/or moving objects up to 15 pounds.

Occasional local travel required, and reliable transportation is expected to be able to attend SDCP events, meetings, and workshops as needed.