Packaging Design Director

6 days ago


Miami, Florida, United States Frida Full time
Company Overview:
Frida is a pioneering organization dedicated to empowering parents through innovative products and services. With a strong focus on community building, Frida's mission is to provide support and resources for families navigating the challenges of parenthood.

Job Description:
The Art Director of Packaging will play a pivotal role in shaping Frida's brand identity across various product lines, including Baby, Mom, and Fertility. This individual will be responsible for creating and implementing packaging design solutions that align with the company's vision and values. Key responsibilities include:
• Developing and overseeing packaging design concepts, from ideation to print release
• Managing a portfolio of brand assets, including primary and secondary CPG packaging, kits, custom mailers, and in-store merchandising displays
• Collaborating with cross-functional teams to ensure cohesive brand messaging and strategic alignment
• Guiding global packaging work and collaborating with production designers to maintain consistency across countries

Responsibilities Include But Are Not Limited To:
• Creating designs that reflect the brand's personality while ensuring consistency and innovation across all channels
• Building and leading a team of packaging designers and art production specialists
• Conceptualizing and designing in-store merchandising projects, including both in-house and external agency collaborations
• Liaising with project management to manage time constraints across design projects
• Staying current with industry trends and technological advancements
• Developing concise, clear presentations of work for upper management and approval processes

Requirements:
• Bachelor's degree in design or related field
• 6+ years of experience in packaging and merchandising, preferably within a consumer-packaged goods company
• Expert-level proficiency in Adobe Creative Suite 5.5+, specifically Illustrator, Photoshop, and InDesign
• Solid understanding of printing processes and knowledge of photography, illustration, and typography
• Strong problem-solving and organizational skills, with attention to detail and capability-building expertise

Benefits:
Frida offers a comprehensive benefits package, including robust health insurance options, employer-paid life insurance, and supplemental insurance choices. The company also provides a generous paid time off program, flexible pregnancy and parental leave, and a dog-friendly office environment. Additionally, employees enjoy learning and development opportunities, exclusive employee discounts, and participation in company-wide events and volunteer programs.

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