Marketing Director

At Standlee Premium Western Forage, we are seeking a highly skilled Marketing Manager to lead our marketing efforts and drive brand growth. As a key member of our team, you will be responsible for developing and executing comprehensive marketing plans to increase brand awareness, drive sales, and grow market share.

• Develop and Implement Marketing Strategies: Work closely with the Marketing Director to create and execute marketing plans that align with our business objectives.
• Campaign Management: Plan, manage, and analyze multi-channel marketing campaigns to drive engagement and conversion.
• Market Research: Conduct market research to identify trends, customer needs, and competitive landscape to inform marketing strategies and product development.
• Content Creation: Oversee the creation of engaging content, including digital media, promotional materials, and product packaging.
• Brand Management: Ensure brand consistency across all marketing channels and materials.
• Vendor/Agency Management: Oversee the execution of our packaging vendors and marketing agencies.
• Collaboration: Work closely with trade and product development to align marketing efforts with business objectives.
• Budget Management: Manage the marketing budget, ensuring cost-effective allocation of resources and maximizing ROI.
• Performance Analysis: Monitor and analyze the performance of marketing campaigns and initiatives using KPIs and metrics.

• Education: Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience: Minimum of 5 years of experience in marketing, with at least 2 years in a managerial role.
• Skills: Strong understanding of digital marketing, SEO, SEM, and social media platforms. Proficiency in creative marketing tools and marketing automation tools.

This is a full-time position with a general office environment. The working environment is generally favorable, with standard office equipment and no hazardous or unpleasant conditions.

The physical requirements of this job include regular talking, hearing, reading, writing, and communicating in fluent English. The employee is frequently required to stand, walk, use hands to finger, handle or feel; and reach with hands and arms.

This position requires 25% domestic travel.