Digital Marketing Strategist

Overview
The national leader in multi-industry media and networking services is seeking a skilled Digital Marketing Strategist to help grow businesses and connect people. With three divisions: marketing, recruiting, and investment banking, this organization has published the premier magazine for various industries for 30 years.

Compensation: $80,000 - $120,000 per year + bonus

Job Description:
This role involves managing and developing potential business accounts through prospecting, cold calling, social media, networking, and referrals via face-to-face, written, virtual, and phone communication. The successful candidate will increase sales by identifying/acquiring new business accounts, retaining, and expanding existing accounts for BIC Magazine, BIC Recruiting, and IVS Investment Banking.

Key Responsibilities:
BIC Magazine/Marketing Services - 75%

• Sell print and digital marketing campaigns including online advertising, content marketing, sponsored content, email marketing, website promotion, lead generation programs, and other digital offerings to new and existing business accounts.
• Proactively identify and qualify leads through various digital channels, including online research, social media engagement, industry forums, and networking events.
• Understand our client's business objectives and develop tailored digital marketing strategies to achieve their goals. Present proposals and recommendations that demonstrate the value and ROI of BIC Magazine's digital marketing services.
• Build strong client relationships to ensure satisfaction and identify opportunities for upselling and cross-selling additional digital marketing services. Promote the use of value-added services such as press releases, guest columns, case studies, and lead generation programs.

BIC Recruiting - 20%

• Acquire job orders through BIC members and non-members by phone, social media, or face-to-face communication.
• Secure candidate resumes so BIC Recruiting can fill job orders.

IVS Investment Banking - 5%

Required Skills and Qualifications:

• 3-5 years of related sales experience, preferably in digital media, advertising, or marketing services. Experience selling to industrial service companies is a plus.
• Sales for industrial service companies, newspapers, magazines, billboards, events, or digital media preferred.
• Proven closer with outstanding sales ability as well as the ability to develop and maintain long-term relationships.
• Strong understanding of digital marketing principles and best practices, including SEO, SEM, social media marketing, content marketing, email marketing, and analytics.
• Excellent written and verbal communication skills.
• Must have proposal development and negotiation skills.
• Must be aggressive, creative, organized, deadline-oriented, and resourceful.
• Proficient in Microsoft Office products and CRM tools. Experience with digital analytics platforms (e.g., Google Analytics) is a plus, and knowledge of CRM tools and physical/virtual meeting experience.
• Must be able to compose reports and write business correspondence coupled with computer literacy. Candidates must effectively present information and respond to questions from groups of managers, clients, and decision-makers.
• Bachelor's degree from a four-year college or university.
• Ability to Travel 15%-time requirement.

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