Marketing Manager

4 days ago

Albany, New York, United States GPI Full time
About GPI

GPI is a multi-discipline engineering firm providing planning, design, and construction services for transportation infrastructure and building system projects throughout the United States for over 50 years. Ranked in the Top 100 Firms by Engineering News Record, GPI is a forward-thinking, innovative firm with a culture that is committed to excellence and fosters staff empowerment.

Job Summary

GPI is seeking a self-motivated Marketing Manager to prepare various proposals, pre-qualification documents, marketing collaterals, and presentations, among other responsibilities. The ideal candidate would have a minimum of 5 years of marketing experience in the AEC industry, with relevant experience preparing proposal responses for professional services solicitations.

Key Responsibilities
  • Proposal Management: Coordinate and manage the overall proposal process, including coordination with the Proposal Coordinator, teaming partners, sub-consultants, and other GPI offices.
  • RFP/RFQ Analysis: Review Requests for Proposals (RFPs) and Requests for Qualifications (RFQs) to identify requirements, evaluation criteria, and key deliverables.
  • Proposal Writing: Coordinate and contribute to the writing of proposals, ensuring clarity and compliance.
  • Quality Control/Quality Assurance reviews of all proposals prior to submission to ensure adherence to proposal guidelines and expectations.
  • Proposal Review and Submission: Oversee the final review process, ensuring accuracy and completeness before submission.
  • Manage the development and maintenance of staff resumes, project profiles, company profiles, service sheets, and other proposal/qualifications materials in conjunction with the proposal process.
  • Presentation Design: Includes PowerPoint presentations, timelines, org charts, and other presentations.
  • Bid/No-Bid Decision Making: Track proposal efforts and participate in discussions to determine whether to pursue specific projects based on the firm's capabilities, workload, and strategic goals.
Marketing and Business Development
  • Collaborate on marketing and proposal efforts, track current & targeted pursuits, and track business development activities within Deltek VantagePoint.
  • Manage online presence, including the firm's website, social media channels, and email marketing campaigns.
  • Manage multiple marketing activities simultaneously in an effective and efficient manner under tight deadlines.
  • Assist with regional business development efforts, including targeted pursuit research and client and competitor research for local, municipal, state, and federal projects.
  • Develop marketing materials, including brochures, newsletters, and website content that highlights the firm's expertise and past projects.
  • Ensure consistency in branding across all marketing materials and communications.
  • Attend industry conferences, trade shows, and professional association events to represent the firm and build industry connections.
  • Stay updated on industry trends, marketing best practices, and new proposal management tools.
Requirements
  • Maintain a valid driver's license with a clean motor vehicle report (MVR) for final consideration.
  • Read, write, and understand plans and directions given in the English language.
  • Basic computer skills with the ability to create and edit Microsoft Word and Excel documents, create Outlook emails and utilize SharePoint and Microsoft Teams to communicate with other team members.

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