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Product Marketing Manager Lead
2 weeks ago
We are seeking a seasoned Product Marketing Manager to lead our product marketing efforts and develop strategic plans that drive revenue growth.
This role involves overseeing product positioning, market penetration strategies, and working closely with cross-functional teams to ensure alignment with market needs and company goals.
- Lead the end-to-end product marketing strategy, including product positioning, messaging, differentiation, and go-to-market (GTM) planning.
- Drive product launches for new and existing product lines, collaborating with sales enablement, training materials, and internal/external communications.
- Own the development of product collateral, datasheets, case studies, white papers, and other resources that support sales and marketing efforts.