Marketing Strategist

2 months ago


Kalamazoo, Michigan, United States Sinclair Inc. Full time

Job Summary

Sinclair Inc. is seeking a highly skilled and motivated Marketing Strategist to join our team. As a key member of our sales and marketing team, you will be responsible for driving growth and revenue for our assigned accounts.

Key Responsibilities

  • Develop and execute comprehensive marketing strategies to meet individual and team goals.
  • Maintain and grow a book of business by identifying new opportunities and nurturing existing relationships.
  • Create and implement effective marketing campaigns to meet client business needs and exceed expectations.
  • Analyze key data points within sales reports to inform marketing strategies and maximize campaign performance.
  • Provide exceptional customer service to achieve a strong brand reputation and establish a personal rapport with clients.

Preferred Qualifications

  • Familiarity with cross-platform marketing solutions and sales methodologies.
  • Knowledge of CRM platforms and sales management software.
  • Ability to adapt quickly in a fast-paced and dynamic environment.
  • Excellent communication, presentation, problem-solving, critical thinking, and time management skills.
  • High-level proficiency with MS Office applications.

Core Competencies

  • Establishing and maintaining strong relationships with clients.
  • Paying close attention to client needs and adapting approach as needs evolve.
  • Delivering presentations in a clear and compelling manner.
  • Communicating effectively in various settings and with diverse stakeholders.
  • Using compelling arguments to gain client support and commitment.

Company Values

Sinclair Inc. is committed to upholding the following values:

  • Honor and respect the dignity of every person.
  • Encounter others with respect and compassion.
  • Act with humility and integrity.
  • Reach out to others in a spirit of collaboration.
  • Communicate openly and frequently.
  • Put the health of the organization and our people at the forefront of every decision.
  • Be customer-focused.
  • Embrace lifelong learning.
  • Work with purpose and consistently show up engaged.

EEO and Inclusivity

Sinclair Inc. is an equal opportunity employer and a drug-free workplace. We are committed to creating an inclusive and diverse work environment where everyone feels valued and respected.