Technical Product Marketing Manager for Core Platform and Ecosystem

3 days ago


Seattle, Washington, United States Sentry Full time
About Sentry

We're on a mission to help developers write better software faster, so we can get back to enjoying technology. With more than $217 million in funding and 100,000+ organizations that believe we're on to something, we're building performance and error monitoring tools that help companies like Disney, Microsoft, and Atlassian spend less time fixing bugs and more time building products.

About the Role

As the Product Marketing Manager for Sentry's core platform, you will own the end-to-end go-to-market strategy to drive product awareness, adoption, and expansion. You will work cross-functionally to distill complex information into compelling and concise messaging and materials that resonate with the developer audience-showcasing a deep understanding of the product, target audience, and market landscape.

Key Responsibilities
  • Craft and execute a creative product marketing strategy and shape the go-to-market motion for both.
  • Drive revenue by understanding why. As the owner of the core product's success, you're able to influence product strategy with market insights to drive the business forward.
  • Be the voice of the customer. Understand the needs, pains, and dreams of new developers signing up for Sentry. And drive home how we differentiate from the competition to ensure their success with Sentry from sign up to sending their first event.
  • Get the word out. Plan and coordinate product launches across multiple channels with the primary goal of growing awareness and engagement.
  • Craft concise, benefits-driven messaging. Develop elegant value propositions for both developers and self-serve customers that don't sound like everyone else.
  • Write the rest of the story. Consider a launch Chapter 1. Continue the narrative and create new interest in Sentry by building and executing on value-based campaigns.
  • Creatively drive the funnel. Thoughtfully identify gaps in content and ways to keep demand metrics growing -- from awareness to expansion for the core product.
You'll Love This Job If
  • You possess a pinch of snark, sass, and humor, two cups of flexibility, and a heaping serving of ambition wrapped in fondant of humility.
  • You enjoy thinking big picture and then diving into the details to get things done, adapting plans as needed in a fast-paced environment.
  • You have a deep curiosity and forward-thinking approach-grounded in data and guided by intuition honed from experience.
Qualifications
  • 10 years B2B product/marketing experience. Developer relations or community experience is a plus.
  • Experience working closely with a software development process and/or familiarity for developer teams. Bonus points for being a developer in a past life.
  • Ability to prioritize competing opportunities and balance customer needs versus business priorities.
  • Have a proven track record of developing and executing multi-channel campaigns that deliver against business objectives.
  • Stellar written and verbal communication skills.
  • A pinch of snark, sass, and humor. 2 cups of flexibility. A heaping serving of ambition wrapped in fondant of humility.


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