Brand Storytelling Lead

1 week ago


Pleasant Grove, Utah, United States ASEA Full time
Job Summary:
The Creative Director is a pivotal role in defining and executing the creative vision of ASEA, ensuring that all creative initiatives drive measurable business outcomes.

About the Position:
This senior-level position requires an exceptional leader who can develop and implement innovative marketing strategies, drive brand differentiation, and oversee creative execution across digital, social, print, retail, and experiential platforms. The ideal candidate will have extensive experience in creative leadership, a deep understanding of DTC, e-commerce, and B2B marketing, and a proven track record of quantifying creative impact through performance metrics and data analysis.

Key Accountabilities:
  • Develop and implement integrated marketing strategies that drive engagement, conversions, and brand loyalty.
  • Oversee content creation across all brand touchpoints, ensuring consistent and compelling storytelling that resonates with customers.
  • Collaborate with cross-functional teams to ensure seamless integration of creative initiatives across digital and physical channels.

Requirements:
* 15+ years of experience in creative leadership with a track record of managing and mentoring teams.
* Expertise in digital design, social media, and content-driven creative understanding of DTC, e-commerce, and B2B marketing within distribution networks.

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