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Sales Associate

2 months ago


Merritt Island, United States West Marine Full time
Job Summary:

As a Sales Associate at West Marine, customers rely on you for product knowledge and to understand the features, values, and benefits of our marine products. You are comfortable engaging in customer discussions to fulfill their immediate needs while shopping, as well as recommend additional items or services that will complement their boating experience. You and your team are key to ensuring they leave with the right products to make that happen.

Key Responsibilities:
  • Greet and Receive Customers: Welcome customers in a welcoming manner, creating a positive first impression.
  • Respond to Customer Questions: Provide accurate and helpful responses to customers' inquiries, demonstrating a deep understanding of our products.
  • Drive Sales through Engagement: Engage customers in conversations to understand their needs, and use your product knowledge to drive sales and increase customer satisfaction.
  • Help Customers Select Products: Assist customers in selecting the right products for their needs, providing recommendations and solutions.
  • Direct Customers to Products: Escort customers to the aisle or location of the product they need, ensuring a seamless shopping experience.
  • Inform Customers about Services: Inform customers about services available, such as special orders and drop shipping, and assess their needs to provide solutions.
  • Provide Outstanding Customer Service: Deliver exceptional customer service, ensuring customers leave the store satisfied and loyal.
  • Alert Management to Security Issues: Alert management to potential security or loss prevention issues, maintaining a safe and secure shopping environment.
  • Assist with Inventory Management: Assist with receiving and stocking merchandise, ensuring accurate inventory levels and a well-organized store.
  • Process Let Downs: Process let downs as needed, maintaining a smooth and efficient inventory management process.
  • Ensure Store Appearance: Ensure all product locations are front-faced and replenished with available overstock, maintaining a clean and organized store appearance.
  • Remove Hazards: Remove any hazards or obstacles that may impede walking the aisles or sales floor, ensuring a safe shopping environment.
  • Understand Buy Online and Pick Up in Store Process: Understand the buy online and pick up in store process, assisting customers with their purchases.
  • Assist with Buy Online Ship from Store Process: Assist with the buy online ship from store process, ensuring accurate and efficient order fulfillment.
  • Flexible Schedule: Be available to work a flexible schedule based on business needs, including nights, weekends, and some holidays.
Required Skills and Abilities:
  • Excellent Verbal Communication Skills: Possess excellent verbal communication skills, able to effectively communicate with customers and colleagues.
  • Excellent Active Listening Skills: Demonstrate excellent active listening skills, able to understand customer needs and provide solutions.
  • Excellent Sales and Customer Service Skills: Possess excellent sales and customer service skills, able to drive sales and increase customer satisfaction.
  • Extensive Knowledge of Merchandise: Have extensive knowledge of the merchandise sold, able to provide accurate and helpful responses to customer inquiries.
  • Ability to Anticipate Customer Needs: Be able to anticipate customer needs, providing solutions and recommendations to drive sales and increase customer satisfaction.
  • Ability to Recommend Merchandise: Be able to recommend merchandise to customers, based on their needs and preferences.
  • Ability to Operate Point-of-Sale System: Be able to operate or quickly learn the store's point-of-sale system, ensuring accurate and efficient transactions.
Education and Experience:
  • High School Diploma or Equivalent: Possess a high school diploma or equivalent, preferred.
  • Previous Boating and/or Retail Experience: Have previous boating and/or retail experience, preferred.