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Senior Copywriter

2 months ago

Madison Wisconsin, United States Blend Travel Marketing Full time
{"title": "Content Marketing Specialist", "description": "Content Marketing Specialist

We're seeking a highly skilled Content Marketing Specialist to join our team at Blend Travel Marketing. As a Content Marketing Specialist, you will be responsible for developing and implementing strategic content marketing campaigns that drive engagement and conversion for our tour and activity clients.

Key Responsibilities:

  • Develop and execute content marketing strategies that align with client goals and objectives
  • Research and analyze industry trends, competitor activity, and customer behavior to inform content marketing decisions
  • Collaborate with the creative team to develop compelling content that resonates with target audiences
  • Optimize and refine content marketing campaigns based on performance data and customer feedback
  • Stay up-to-date with the latest content marketing trends, tools, and best practices

Requirements:

  • 4+ years of experience in content marketing or a related field
  • Proven track record of developing and executing successful content marketing campaigns
  • Excellent writing, editing, and proofreading skills
  • Strong understanding of consumer psychology, content marketing, and brand positioning
  • Ability to work collaboratively with cross-functional teams

What We Offer:

  • Competitive salary and benefits package
  • Opportunities for professional growth and development
  • Collaborative and dynamic work environment

About Blend Travel Marketing:

We're a full-service marketing agency passionate about helping tour and activity businesses grow. We believe that a combination of effective strategy, branding, and marketing fosters growth and profitability.

Our Culture:

We're a team of kind, smart, passionate people who share values such as honesty, humility, initiative, and love. You'll get that vibe when you talk to any of our team members.

", "lang_code": "en-US"}