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Connected Intelligence Manager

2 months ago

Chicago, Illinois, United States Spark Foundry Full time
Job Overview

Company Description:
Spark Foundry is a leading global media agency dedicated to enhancing brand engagement, affinity, and transactions. By merging exceptional media strategies with innovative approaches, we motivate consumers to engage more deeply with our clients' brands and increase their purchasing behavior.

With a culture that values diversity and inclusivity, Spark Foundry attracts top talent and maintains one of the highest retention rates in the industry. Our holistic approach to professional development equips our workforce to tackle contemporary challenges while fostering meaningful career growth.

Position Summary:

The Connected Intelligence Manager is responsible for delivering insights, data visualizations, and comprehensive reporting for both client and internal teams. This role demands a blend of strategic thinking and tactical execution, requiring a keen analytical mindset, curiosity, and problem-solving skills. The ideal candidate will possess a strong background in data analysis and be a collaborative team player with a proactive attitude.

Key Responsibilities:
  • Data Management and Integration:
    • Supervise the amalgamation of data from various digital platforms into reporting tools.
    • Ensure the accuracy and consistency of data across all reporting systems.
    • Create and maintain documentation for all metrics and dimensions.
  • Data Analysis and Visualization:
    • Design advanced dashboards and reports focusing on key performance indicators.
    • Develop custom visualizations to effectively convey complex data to diverse stakeholders.
    • Establish automated reporting systems for real-time performance tracking.
  • Digital Media Performance Analysis:
    • Conduct thorough analyses of multi-channel digital media campaigns.
    • Perform various analytical techniques to evaluate user engagement and campaign success.
    • Identify trends and opportunities within digital media performance data.
  • Stakeholder Engagement and Reporting:
    • Communicate complex analyses and insights to senior management and clients.
    • Collaborate with cross-functional teams to align on performance metrics and reporting requirements.
    • Provide training to team members on business intelligence tools and data interpretation.
  • Process Improvement:
    • Continuously assess and enhance business intelligence processes.
    • Stay informed on advancements in BI tools and industry best practices.
    • Recommend new tools or features to improve BI capabilities.
Qualifications:
  • Minimum of 3 years of experience in digital media analytics or business intelligence.
  • Demonstrated success in managing BI projects within a digital media context.
  • Advanced skills in data visualization tools and SQL.
  • Strong understanding of digital media platforms and analytics.
  • Experience with big data technologies and scripting languages for data analysis.
  • Familiarity with web analytics tools and digital media metrics.
  • Excellent communication and interpersonal skills.
  • Ability to thrive in a fast-paced environment and work independently.

Additional Information:
This position operates in a hybrid work model, requiring a combination of in-office and remote work.