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Brand Manager

2 months ago

Chicago, United States Dairy Farmers of America Full time

The Brand Manager, Cheese will help drive demand for Borden Cheese and Cache Valley Creamery Cheese by creating consumer and customer demand. The brand manager will develop, create, and execute marketing plans in support of long-term strategies. Accountable for helping to deliver the overall business goals, this position supports the cross-functional team across communications, innovation, packaging, and long-term strategy development. Develop and execute marketing initiatives in support of long-term strategies that create consumer and customer demandLead internal team and agencies from brief writing and timeline development through execution and reporting for media, creative, social media, shopper marketing and other projectsSupport innovation pipeline creation from research through product commercialization and supportManage marketing budget from recommendation through tracking Provide regular analysis and recommendations across various KPIsCoach, develop, and motivate teamAbout Dairy Farmers of America Dairy Farmers of America is a global organization and the largest dairy cooperative in the United States, employing approximately 18,000 people, around the world. Through our brands and diverse product portfolio, including national brands like Borden Cheese and Plugrà Premium European Style Butter and regional brands such as Kemps, our mission is to deliver top-quality products and excellent service to our customers and consumers, and value back to the farmer families who own the cooperative. Our Chicago office is a small, diverse team, managing our consumer brands within the cheese & butter portfolio and includes team members in brand management & innovation, supply chain, product information management and more for Out of the Chicago office, we manage consumer brands with product lines that encompass butter, cheese and cultured products.