Associate Brand Manager

4 weeks ago

Stratham, United States LINDT & SPRUNGLI Full time

Position Purpose:

The Associate Brand Manager will help manage and grow a leading brand within Lindt This position will be responsible for developing brand-building plans and executing projects and initiatives for assigned brand, which support both the short and long-term marketing strategy. The Associate Brand Manager will collaborate cross-functionally (locally and with international colleagues) to create brand relevancy with consumers, drive profitable growth and, develop and execute activities that build and support the brand equity. This person will also support managing vendor and agency partners and all aspects of their projects.

This is a hybrid role that requires three days per week in our downtown Boston and/or our Stratham, NH corporate office.

Essential Job Functions & Responsibilities:

Product/Portfolio Management

  • Responsible for managing an assigned portfolio to include SKU rationalization, mix strategies and profit optimization.
  • Responsible for heavily influencing portfolio P&L.
  • Drive the Product Lifecycle Management (PLM) process for assigned brand(s); Secure and engage cross functional support to meet required deliverables in a timely manner.
  • Evaluate product portfolio and the marketplace and make recommendations for new product launches and product improvements to ensure Lindt & Sprngli's growth and brand equity in the marketplace.
  • Analyze market potential on an ongoing basis for existing and new products and develop competitive concepts to ensure the long-term, profitable growth of Lindt (USA).
  • Analyze viability and profit/sales potential for new segments, markets, and consumers.
  • Develop and implement strategies and plans to maximize the profitability of assigned products / product categories while maintaining the high-quality standard.

Critical Thinking/Research and Analytics

  • Conduct routine analysis of the brand, key initiative, competition, category, customer and consumer. Synthesize key findings and indications which enhance brand and company performance on a monthly, quarterly and annual basis.
  • Lead and assist with insight gathering research that collects consumer and competitive knowledge that can be utilized to enhance and evolve the brand's recipe development, promotional acceptance and communication evolution, among others.
  • Thoroughly understand internal brand metrics, such as sales and profit, and actively contribute to sales projections and financial planning to drive the brand.
  • Garner channel specific insights and become to go-to person for applicable customers by leading monthly key account meetings.

Cross Functional Support

  • Execute marketing communication plans via advertising and consumer promotions, including social media, PR, and consumer activations.
  • Communicate regularly with the Field Sales Force, and Customer Marketing to ensure that marketing programs are properly implemented.
  • Proactively communicate and collaborate with Field Sales to ensure meaningful integration and alignment in meeting the needs of the customer and marketplace.
  • Attend sales calls and participate in selling at the customer level.
  • Work with Research and Development to develop new products.

Qualifications & Requirements:

Skills & Knowledge:

  • Exceptional analytical, communication, and presentation skills
  • Excellent collaborative and negotiation skills with ability to build productive business relationships cross functionally within the organization and outside of the organization with agency partners
  • Assertive self-starter with ability to work under pressure and meet tight deadlines
  • Curiosity and the ability to operate in ambiguity
  • Strong record of complex project management with multi-disciplinary teams
  • Ability to prioritize and effectively measure and drive for results in an entrepreneurial work environment
  • Ability to manage projects and be a motivating, positive influence
  • Microsoft office skills -- Experienced and proficient at a high level in Excel and PowerPoint

Experience

  • Previous experience working in Brand/Marketing
  • Analytics experience -- should have worked with Nielsen and/or IRI
  • Proven ability to develop and utilize many elements of the marketing mix to drive the business
  • Experience working in an international corporate environment, a plus
  • Experience in new product development, a plus

Education:

  • Master's degree in related field/MBA

Total Rewards:

Compensation Range: $86,000-$110,000.00

To learn more about our benefits visithttps://jobs.lindtusa.com/total-rewards

Lindt USAs salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package.

Lindt and Sprngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well.

If you are looking to join a winning team and fast-track your career, contact us

Join us on our journey of excellence, impact, and growth #LifeAtLindt


Requirements

Total Rewards:

Compensation Range: $86,000-$110,000.00

To learn more about our benefits visithttps://jobs.lindtusa.com/total-rewards

Lindt USAs salary range reflects market rates based on our size, revenue, and location. Starting pay is determined using a wide range of factors including, but not limited to, job-related skills, knowledge, and experience as well as market conditions. A bonus and/or long-term incentive may be included as part of this compensation package.

Lindt and Sprngli is an equal opportunity employer and considers all qualified applicants for employment without regard to race, color, national origin, religion, sex, disability, age, veteran status, or any other classification protected by state, local or federal law. Applicants for this position must successfully pass a background screening and may be required to pass drug screenings as well.

If you are looking to join a winning team and fast-track your career, contact us

Join us on our journey of excellence, impact, and growth #LifeAtLindt

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