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Sr. Copywriter, Ecommerce
4 weeks ago
Sr. Copywriter, Ecommerce
Work Mode: Hybrid
Location: Hybrid at Kohler, WI
Opportunity
Kohler Co.’s award winning creative collective is seeking a dynamic eCommerce focused Senior Copywriter to join the growing team.
This passionate and motivated individual will be responsible for concepts, designs, and strategy eCommerce for Kohler’s Direct to Consumer and eTail (Ecommerce) business.
You will collaborate with designers, artists, the photo studio, and business partners to help fulfill cross-channel initiatives. Your elevated aesthetic and bold thinking will ensure the continued evolution of premium brands across all major media and markets, as well as kohler.com
Specific Responsibilities
- The Sr. Copywriter – Ecommerce, plays a key role in supporting the digital creatives on all key marketing initiatives with a focus on social media/eCommerce and kohler.com content creation, digital campaign activation as well as other miscellaneous support to support the digital marketing effort in the North America region.
- The Senior Copywriter must excel in the digital landscape and be familiar with the market trends and latest creative commerce formats and customer needs. Ideally, the writer would have some UI/UX background with full funnel selling.
- The Senior Copywriter must have a good understanding of premium and luxury online marketing; possess a passion for results, and editorial & advertising design and trends.
- The Senior Copywriter must be extremely detail oriented, working together with eCommerce partners to uphold Kohlers’ stringent design standards. Designer should be self-sufficient and able to lead small projects on their own with input from creative leadership.
Key Accountabilities:
- Support the Design Hub and marketing team to work collaboratively with the eCommerce team to fulfill their strategic needs. Review and correct the global developed assets with the direction of Creative Directors. Collaborate and execute with the brand vision across multiple platforms.
- Provide copywriting and creative support for EC/social media needs
- Support the revision and enhancement work for the global developed localized contents.
- Be part of the team to brainstorm content strategy
- Support larger digital team on general writing needs where suitable as determined by team lead (projects may include kohler.com updates, email, banners, app)
- Prepare and manage retouching and other production needs on own projects
- Participate in internal meetings as well as interact with external vendors where needed
- Ensure the level of excellence in all creative work produced and executed is consistent, cohesive and stays on-brand
- Integrate ongoing feedback from Global Creative to ensure designs are aligned with Global standards, while remaining relevant to the local market.
Skills/Requirements
- 7+years of experience in advertising or an idea-led in-house agency.
- 3+ years of experience.
- A portfolio which demonstrates innovative thinking, an elegant aesthetic, cross-channel campaign work, and cultural awareness.
- Bachelor’s degree in a relevant field preferred.
- A passion for luxury and premium spaces, both personally and professionally.
- Experience with motion.
- Willing to wear multiple hats.
- Solution-oriented, nimble problem solver, compassionate collaborator.
- Understands the importance of details.
- Clear and confident presenter, active listener.
- Experienced in both print and digital mediums.
- Experienced in Adobe InDesign, Photoshop, and Illustrator.
- Experience with the Microsoft suite, especially PowerPoint and OneDrive, is a plus.
- Experience in a video editing platform is a plus.
- Hospitality and luxury brand experience is a plus.
The salary range for this position is $89,800 - $114,100. The specific salary offered to a candidate may be influenced by a variety of factors including the candidate’s experience, their education, and the work location. Available benefits include medical, dental, vision & 401k.
Why Work at Kohler Co.?
Kohler Co.'s mission is to contribute to a higher level of gracious living for those who are touched by our products and services. We understand that it takes investment in our associates’ development to make that happen. So, we offer ongoing investment in each individual’s personal development and the opportunity to collaborate with others across functions and roles at Kohler.
In addition to the investment in your development, Kohler offers a benefits package including a competitive salary, health, vision, dental, 401(k) with company matching, and more
*Important update for candidates applying to roles within Kohler Energy, including Power Systems, Engines, Home Energy, Kohler Uninterruptible Power, Clarke Energy, Curtis Instruments, and Heila Technologies.
On November 6, Kohler Co. announced the strategic decision to establish Kohler Energy as a separate, independent business with Platinum Equity as the majority investment partner. Kohler will continue to stay invested in the Energy business following the closing and remains committed to supporting the acceleration of long-term growth strategies for both organizations. Talent and operational transition plans are underway, and Kohler Co. and Platinum Equity expect the agreement to close in the first half of 2024.Thank you for your interest in joining our growing team as we embark on the next phase of growth
About Us
Beyond the competitive benefits and compensation, Kohler proudly offers a rich history, steeped in creativity and a commitment to our associates and communities. We invite you to learn more about our culture and company at www.kohlercompany.com.
It is Kohler’s policy to recruit, hire, and promote qualified personnel in all job classifications without regard to race, creed, religion, age, sex, sexual orientation, gender identity or expression, marital status, national origin, disability or status as a protected veteran. If, as an individual with a disability, you need reasonable accommodation during the recruitment process, please contact kohlerjobs@kohler.com. Kohler Co. is an equal opportunity/affirmative action employer.
We invite you to learn more about equal employment opportunity by reviewing the Federal EEO is the Law and the EEO is the Law Supplement .
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